Your assignment is to prepare and submit a paper on provide an analysis of an organisation explaining the relative importance of each of porter’s five forces for the organisation. Background of Sony Corporation Sony Corporation is one of the reputed Japanese brands in the segment of electronics, operating successfully from 1946. Being headquartered in Tokyo, it operates successfully in the entire world among many other rivals of that segment with the name of Tokyo Telecommunication Engineering Corporation. Later in the year 1958, it started its operation with its corporate name, Sony Corporation (Sony Corporation of America, 2013). The prime objective of the organization is to offer wide range of inventive products as well as multimedia services to its customers at a competitive age so as to satisfy their demands. Side by side, by doing so, it might also enhance its market share and equity by 35% as compared to other rivals of the market. Apart from this, by presenting wide range of innovative products, the brand image and position of the organization of Sony Corporation might also get enhanced significantly among the existing players and the new entrants. This report mainly highlights the background of Sony Corporation in brief way along with its strategic position in the market of electronics among other rivals. Side by side, this report also describes the importance of each of the porter’s five forces for the strategic position of the organization of Sony in this age (Sony Corporation of America, 2013).