You will prepare and submit a term paper on Critical Analysis of Marriott International. Your paper should be a minimum of 2250 words in length. The tourism industry has experienced a massive transformation over the past two decades. Many developments and new features have been introduced in the industry. Essentially, the transformation in the tourism industry has led to the development of the hospitality sector. Several companies have emerged to provide hospitality services to people touring various destinations. In essence, the international market of tourism has expanded quite rapidly to incorporate over one million hospitality firms (Enz, 2010). The Marriott Hotel Group is one of the companies that have portrayed profound success in the tourism and hospitality industries. Basically, the Marriott Group is a multinational company that operates in almost all the continents. It is imperative to note that the effectiveness of the management team and the establishment of sound expansion strategies have been the basis for the progressive growth of the company. Moreover, the corporation operates in a number of business lines including offering accommodation and catering services. In essence, the company offers 16 brands in almost all of its establishment. The brands are designed to meet the diverse customer needs and wants in various destinations.
In essence, most of the Marriott Hotel Group establishment has shown remarkable development, and they portray a bright future to develop. The US market has proven to be the most profitable for the company. However, the company has penetrated the Russian market with rejuvenated energy and more strategic planning. The Marriott Grand Hotel in Moscow has shown widespread success in the Russian market. The profits generated by the hotel have been increasing from time to time. .In essence, the success of the hotel can be attributed to its ability to produce several brands of products and services to customers. Moreover, the increased tourism activities in Moscow have also contributed to the success of the hotel. Moscow has a diverse culture and unique natural features that attract tourists from different parts of the world.