Write 9 pages with APA style on Artist Management Business: The Musical Production of Bruno Mars. It was hi co-writing Of Flo Rida’s debut song Right Round in 2009 that cast Mars to worldwide fame. A year later, he worked in partnership with rapper B.o.B on Nothin’ on You and core-wrote Travis McCoy’s Billionaire. This two debut hit songs were Top Ten hits. Bruno turned this impetus in his favor launching a solo profession with his debut album, Doo-Wops & Hooligans. I met Bruno Mars by booking a hotel room where he was staying (Bruno Mars 1). Being a musician tremendous, it is virtually felony that people are permitted to play music for a living. But like a felony, music does not normally pay. To get the gigs that pay, and keep getting them, musicians require to exude a high level of professionalism that is frequently a lot less alluring than the sexy life of a celebrity. Bruno Mars follows directions well Since most musicians make living playing music for other people, they have to excel at what those individuals want. Whether the artist is hired to play a wedding, be a studio musician, they have to excel at taking directions. More often than not, those directions are defectively communicated by individuals that do not understand music, but an expert musician understands how to translate any sort of instruction rapidly, without getting frustrated, and make the patron satisfied and happy. Bruno Mars is well organized In a nutshell, a professional musician keeps a calendar and learns how to tell time. There is nothing more annoying than tardiness. Furthermore, an artist possibly needs to keep track of the huge quantity of material. Many sidemen play in manifold bands and have to learn unique music by song-composers than hire them and cover for concerts. Bruno Mars has good communication skills When handling with individuals that do not understand anything about music and not much about the trade, an artist should be capable to lead most of the conversation. Offers recommendations, draw up contracts, and understand how to say what they want without coming off as impatient or greedy (Allen 13-21) SWOT analysis for music industry The beginning of just about every marketing strategy is history begins with what is understood s a SWOT Analysis. Even if I don’t always do it properly, a SWOT analysis is the best way to deal with Bruno Mars’ current status in a market and what the next steps must be. Having one in the handle will assist me to establish what the steps of my client’s marketing plan must be and how best to approach the 2-3 months of marketing for Mars’ brand. SWOT analyses are separated into two classifications: internal and external. The strengths and weaknesses of the Bruno Mars brand are things the band can regulate and the chances and threats are things that are outside my control. It is essential to acknowledge this fact when attempting to decide which steps to take moving forward. As Bruno Mar’s manager, I like to utilize the SWOT analysis to take a hard look at a band’s present status. The analysis does not have to belong, but I want to understand the real strengths, weaknesses, opportunities, and threats the musician has. This specific SWOT analysis is done based on Bruno Mars’ new album release (Macy 23-45). Strengths Twitter following: 17, 374, 406 YouTube view count of 100, 000 views each video release for the last 2 months Local press has positively covered the artist in the past Weaknesses The artist has not to tour sponsors Not sufficient money to pay for national publicity campaign Live performances have not been set up in a touring route.