Write 8 pages with APA style on Industry Analysis of the Cosmetics Industry. It traces down its roots in different cultures including Egyptians, Greeks, Romans, French, Italians, and Americans.
The pioneers of this industry were Elizabeth Arden and L’Oreal. The market became an industry in the USA in 1910. Estee Lauder and Revlon came in being just after the Second World War. .Charles Revson with his brother and the chemist Charles Luchman, formed Revlon in the year 1932. An “L” was added by Luchman in the Revson to name it REVLON. Quality supplies at reasonable prices soon made Revlon a world leader.
Under recognized brands such as Revlon®, ColorStay®, New Complexion®, Revlon Age Defying®, Almay®, Ultima II® and Flex® Charlie®, and Skin lights, made Revlon known worldwide. Revlon sold its goods in approximately 175 countries. A wide range of skincare and sun care products (Ultima II, Vitamin C Absolutes, and Eterna 27) were also offered by Revlon. Currently, the main players in the cosmetics game are Estee Lauder, Elizabeth Arden, Mac Cosmetics, Mary Kay Cosmetics, Avon, Clinique, L’Oreal, Bobbi Brown cosmetics, Victoria Jackson cosmetics everybody’s getting into the scenario with their lines and inventions but controlled by the price factor.
The cosmetic industry is vast and creates plentiful jobs because of its cosmopolitan nature. The market is a multi-billion dollar industry and the United States owns the largest personal product market in the world accounting for 26% of global sales. The mainframe of this industry relies on production value, labor production, number of employees, personnel costs, and the number of enterprises. Cosmetic science is not only about the formulation of a product but also takes an account of intelligent and innovative marketing decisions and cost constraints. It is lucky for the manufacturers to hold the top manufacturers’ position. Revlon also ruled the industry for a long time but was not lucky enough. Reconsideration, re-evaluation, and innovation is the key to success and survival in the cosmetic industry.