discuss the lessons from this chapter and ponder on what global opportunities might exist in unlikely places for those daring to try as shown in the case of Azul Takes Off from Brazil (page127-128), a case that illustrates an entrepreneur who starts in the airline business in the U.S. and then returned to his native Brazil where he perceived an even greater need and opportunity for such an airline. However, he also found various barriers to achieving success in that country, especially from the government bureaucracy. Interesting things to ponder in this case is whether those barriers are really stumbling stones or stepping-stones. If a firm can find a way to cope with bureaucracy, could such barriers also serve to reduce competition? For instance, could the firm’s low prices help win public support in its dealings with the government?
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