Wark’s reading is deceptive in that it is short but densely layered.

Wark’s reading is deceptive in that it is short but densely layered. What seems to be Wark’s main thesis? Researchers at Cambridge Analytica were able to use data about people to determine their personality types and then influence them with targeted ads including political ads. This was significant and reported on back in 2017 (as seen in this article), but Cambridge Analytica actually didn’t hit the news big time until a year later when we discovered that they illicitly obtained the Facebook data. Which do you think is the bigger story and why?Here is reading: Wark, McKenzie. (2014). Losing is fun. In The gameful world (pp. 163-165). Grassenger, Hannes, & Krogerus, Mikael. (Jan 28, 2017). The data that turned the world upside down. Motherboard. ← whoever signs up for this will need to find other articles to give us an update of what’s happened since this article was published. (FB privacy breaches, Russian interference, right-wing conspiracies, oh my!) Here’s one from 2020! Fresh Cambridge Analytica leak ‘shows global manipulation is out of control’ Also, if you can, watch the documentary on Netflix The Big Hack. Further reading:ss Chen, Mark. (2014). A new definition for games: Meaningful play. Juul, Jesper. (2003). The game, the player, the world: Looking for a heart of gameness. Keynote presented at the Level Up conference in Utrecht, November 4th-6th 2003.Browne, Ryan. (Nov 25, 2019). Web creator Tim Berners-Lee launches plan to fix the internet. CNBC.

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