Yoga Excursions focuses on health and well-being of its diverse clientele. Green (2008) suggests that yoga exercises improve focus and mental attention, creating the catalyst for improved moods and concentration. In a world where consumer activities create stressful life situations, Trans Global believes that Yoga Excursions maintains the ability to capture the attention of the wealthier consumer demographic and the upscale business-oriented consumer audience.
The tour begins with a full day at the Yoga Excursions spa for body waxing, massage or any other variety of personal grooming and care required by the tourist. This period of the company tour is designed to facilitate the initial sensations of freedom and personal indulgence, an emotional sensation triggered by the upscale salon and social environment provided by Trans Global. The yoga sessions are aggressive, led by a senior professional in the field of yoga and contortionist training, designed to act as a positive motivator and facilitate interpersonal relationships with the tour’s attendees. Facial yoga, according to Stinchfield (2007) involves the manipulation of facial muscles, utilizing various facial-toning techniques to develop perceptions of personal youth and beauty. According to Boone & Kurtz (2006), more and more middle-aged women are turning toward non-surgical beauty enhancements as a means to avoid long-term surgical complications, thus Trans Global believes that facial yoga maintains a rather new-age alternative to recapturing youth and beauty. The entire tour ends with a final group dinner in which the clients are allowed to share their unique yoga experiences and receive their appropriate Trans Global awards for excellence in yoga and creative facial yoga exercises.