Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed in the Unit II assignment.

Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed in the Unit II assignment. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the subsequent marketing plan that you will compile. The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing company).

Scenario #1

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Travel Supreme is a start-up travel organization with the mission of assisting customers with travel planning. While today’s customers enjoy developing their vacations themselves, Travel Supreme believes there are travel services that are still in demand. Initial research needs to develop what types of travel services are in demand by this target market.

This unit’s submission should consist of the items listed below.

  • Provide a segmentation and target market analysis.
  • Include a competitive and industry analysis.
  • Provide a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

Ensure you provide an introduction for this assignment that is engaging and provides a clear background to the purpose of the assignment. The format of the submission should be in essay format using subheadings. Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years old. The submission should be a minimum of three pages in length (not counting the title and reference pages)

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