The United States consumes one-fifth of all the world’s coffee, making it the largest consumer in the world.

The United States consumes one-fifth of all the world’s coffee, making it the largest consumer in the world. But few Americans realize that agriculture workers in the coffee industry often toil in what can be described as “sweatshops in the fields.” Many small coffee farmers receive prices for their coffee that are less than the costs of production, forcing them into a cycle of poverty and debt. Global Exchange’s Fair Trade Campaign’s main corporate campaigns on coffee were: Starbucks Campaign Proctor and Gamble/Millstone Campaign (in coalition with other organizations) Victories in both campaigns helped catalyze an explosion in consumer awareness of and demand for Fair Trade products, and triggered a domino effect in the coffee industry that brought Fair Trade to cafes and store shelves nationwide. question: prepare a brief report on the subject. How could a coffee manufacturer or retailer integrate fair trade products into its social responsibility efforts?

Order your essay today and save 20% with the discount code: GREEN

Don't use plagiarized sources. Get Your Custom Essay on
The United States consumes one-fifth of all the world’s coffee, making it the largest consumer in the world.
Just from $13/Page
Order Essay

Order a unique copy of this paper

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
Top Academic Writers Ready to Help
with Your Research Proposal
Live Chat+1(978) 822-0999EmailWhatsApp

Order your essay today and save 20% with the discount code GREEN