The Importance of Social Media in the Society Today.

I need help creating a thesis and an outline on The Importance of Social Media in the Society Today. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Small investors get opportunities to compete with major companies using the social media platform because large enterprises do not spend much time on social media. The use of social media among the young generation is increasing making any firm that uses social platforms relevant and more attractive to the youthful generations. The report according to Information week, from 2007 to June 2009, Dell a small business attracted a sum of $2 million in direct sales of refurbished products and $1 million in indirect sales of their new systems using Twitter as the primary source of advertisement. Dell used @DellOutlet to reach customers (Gonsalves 1).

Businesspersons such as Wal-Mart Mart and Gap are using crowdsourcing tactics on Facebook to attract large groups to take part in improving an offer or plan. Wal-Mart uses the Crowd Saver program to appeal to its potential clients on Facebook to like their page to compete in promotions where the tyranny of numbers is a factor. Wal-Mart used the social network by asking their fans to vote for them through Facebook that made them emerge victorious in Groupon’s model.

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Gap requested its Facebook fans to recommend on its new logo designs. Gap engaged customers to create the logo, which appeals to brand users. Customers will feel part of an organization whenever management incorporates their views during key decision arrangements. Individual firms use social media to study the behaviors of their stakeholders. For example, some traders value their customers to the extent that they cannot affect any decision until they check out with their loyalists. Facebook agreements allow retailers to provide electronic coupons and loyalty points whenever a customer checks in at arrival, boosting store traffic and turnover rates.

According to Saravanakumar and SuganthaLakshmi, REI drove traffic to its store by offered $ 1&nbsp.donations charity for every check-in, with a ceiling of $ 100,000 (4).&nbsp.

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