To the customer or guest, as special event is an opportunity for a leisure, social or cultural experience outside the
The definition was corroborated by Getz who traced the evolution of the events planning and management as a profession and disclosed that “events are an important motivator of tourism, and figure prominently in the development and marketing plans of most destinations” (Getz 403).With more organizations pursuing endeavors that focus on a variety of events, it was, therefore, imminent that a categorization of events naturally occurred. From among the events categorization that emerged, the following were noted: local, major, hallmark and mega events (Skoultos and Tsimitakis). and the typology of planned events as presented by Getz who differentiated cultural celebrations, political and state events, arts and entertainment, business and trade, educational and scientific, sport competition and recreational events, and finally, private events (Getz 404).
At this point, the definition of events tourism has been clearly established as “a systematic planning, development, and marketing of festivals and special events as tourist attractions, image-makers, catalysts for infrastructure and economic growth, and animators of built attraction” (Ghazali, Collins and Minnis qtd. in Skoultos and Tsimitakis 2). In different studies, it was clearly established that holding significant events generate marked impacts on the promoter of events, as well as in the location within which these events were organized and implemented. From a more traditional perspective, it was deduced that event tourism aims to spur economic growth and gain profound benefits in terms of money generated from the event (“expenditure on travel, entertainment, shopping, and pre- and post-conference tours” (“Labour Market Review of the Events Industry” 29)).