Technology and the Internet

Exciting new research tools have emerged that allow greater insight into the consumer. One such tool is Google Analytics. Review Google Analytics (linked in the Resources), search each section of the Web site to learn about Google Analytics and the service offered, and discuss how you accessed it. Provide a detailed, original example of how the tool can be utilized for marketing research purposes. Consider what advantages or obstacles to using this tool.

Please do not use any examples listed in the text.

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