Because of this concern the marketing department in the multinational company has been asked to oversee a survey among the stakeholders in the most affected areas which include the US and the beyond from which a market risk assessment can be made and thereafter decisions made to overcome the challenge. Following this a market survey was enlisted for three countries in which twenty stakeholders (consumers and employees) in each resident company in those countries would be involved from whose responses a qualitative analysis will be done. In this paper we consider the preliminary activities of the survey in which we consider the research questions to be addressed in the survey, the survey hypothesis, the design and the rationale of the survey and the procedures involved in conducting the survey. We shall also consider any tests to be conducted and modifications of the results as may be required, the analysis techniques to be employed and then the expected milestones.
Marketing the McDonalds meat product is an important bit of the company because of what the product has to the company. Following several campaigns in the market posting fast foods served at the restaurants as unfit for consumption and other campaigns posting McDonalds Company as working behind a mask, there has developed negative attitude from the customers who are sourced globally (Evenson, 2010). In one of the campaigns it was posted that the company has failed to offer safe meat. The pro-vegetarianism have insisted on the informing the public about the unfitness of meat and meat product consumption. On the other hand the global move towards green meat is impacting on the meat products in the company especially in the times when the world is experiencing cases of zoonotic diseases like flu and mad cow diseases.