Subway Restaurant/Franchise

This is the statement that the company has worked with all along and has led to its strong brand name that facilitated its entry in the franchising business. Since its incorporation, it has been involved in numerous social responsibilities and all along (whether it’s a franchisee or not) it’s guided by the passion to delight customers by serving fresh, delicious, made-to-order sandwiches, as was the dream by its incorporators.

The company cannot be said to have a specific class or group of people that it targets in its production, but basically it aims at the whole family production. There are packages that are said to fit more to the young generation, that is the youth and there are those that are meant for children. There are family packages also. However, it aims at establishing the most dominant population composition so as it can produce goods in that line. Products are divided into different sizes to cater for the economic welfare of the people thus the well to do and the less fortunate in the society are accommodated (Subway publication, 2010).

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The 2007 economic crisis has affected businesses in one way or the other and fast food business is not an exemption. Consumer’s disposable income has drastically reduced. On the other hand, marketing and advertising methods and tools have taken another angle. This is where internet advertising has taken centre stage in almost at least 42% of world’s advertising (Trading Economics, 2010). More and more fast foods are increasingly being established that offer a different set of products. What has become important is to look for mechanisms to ensure that the company remains competitive

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