Strategy Formation and Implementation

REFERENCES: MINIMUM 20 

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  • COVER PAGE
  • EXECUTIVE SUMMARY
  • TABLE OF CONTENTS
  • INTRODUCTION
  • BODY
  • CONCLUSION
  • APPENDIX (if applicable)
  • REFERENCES

COMPULSORY sections to include:

1. Executive Summary (200-300 words)

2. Myer’s Current Business Strategy (Porter’s Generic Strategy)

3. SWOT / Strategic Position Review 

4. Proposed Strategic Initiative (MUST be a Business Level Strategy) (MUST use either TOWS Matrix, Value Chain OR Ansoff Matrix to generate strategic initiative)

5. Justification of Proposed Strategic Initiative (MUST use either Porter’s Generic Strategy, Blue Ocean Strategy OR Strategy Clock)

6. Evaluation of Proposed Strategic Initiative (SAFE Framework)

7. Strategic Capabilities Development

8. Implementation Plan (Activities Schedule – Year 1, Year 2, Year 3 etc)

9. Assessment/ Measurement of Strategic Initiative performance (Balance scorecard, Strategy map)

10. Conclusion

URGENT!!!!!

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