Strategic Digital Marketing Plan

Digital objectives

Strategies to achieve the goals set – incorporate appropriate theories, frameworks and models, CSR/Ethical approaches – justify all choices at presentation

Identify your target audience – justify and incorporate appropriate models and theories.Develop and insert 3 personas into the portfolio

Outline key branding message and brand voice – offer a brief overview of the branding strategy. These ideas will be expanded during the presentation and incorporate the visual aspects in the portfolio. Include brand voice and a mood board.

Content strategy & channels. Tactics – justify all choices at presentation

Measuring results & KPIs – what metrics will be used and why

Make recommendations to grow the brand and contribute to reach, retention and the business into the longer term – again this section is brief but expanded in the presentation

Here we are adding the models and theories which we have covered in the class

Models

1. Omnichannel

2. KPI

3. Race Framework

4. STP Segmentation

5. AIDA Model

6. Marketing Funnel

7. Customer story mapping

8. Story Telling

9. Strategic Branding

10. Brand Voice

11. Content Engagement

12. UGC

13. Marketing Mix

14. SWOT analysis

15.PESTIL

(Omni channel, Race Framework, AIDA model, Marketing Funnel, Storytelling, Strategic Branding, Customer story mapping, STP Segmentation, Brand Voice, Marketing Mix, KPI – This are the important Models and theories which we have discussed in class and need to apply each of this in the Eportfolio)

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