Step 3: Read the Case Scenario provided under Week 4
Step 4: Write the Introduction
Create the introductory paragraph. The introductory paragraph is the first paragraph of the paper and tells a reader the main points covered in the paper. To help you know how to write an introduction, view this website to learn how to write an introductory paragraph: http://www.writing.ucsb.edu/faculty/donelan/intro.html
Step 5: Part One
Step 6: Part Two
Step 7: Write the summary paragraph
Write the summary paragraph. A summary paragraph restates the main topics of the paper. Make sure to leave a reader with a sense that the paper is complete. The summary paragraph is the last paragraph of a paper and does not need a heading.
Step 8: Review the Paper
Read the paper to ensure all required elements are present. Use the grading rubric to ensure that you gain the most points possible for this assignment.
Proofread the paper for spelling and grammatical issues, and third person writing.
Keller Ad Agency is a small ad agency in Providence, Rhode Island. The firm started five years ago and has a promising future in the industry. The ad agency is interested in attracting some larger clients and recently put in a bid for a city government contract. The firm was one of two agencies up for a large government contract to do the ad work for the Providence’s government day campaign.
April and Jordan work for Keller Ad Agency as Creative Supervisors. Luis, the Executive Creative Director, asked if April and Jordan would work on the presentation together. Both women were eager to work on the project but April pointed out that she had to wrap up a campaign for the Providence Bruins. Jordan indicated she had everything under control and assured Luis that the presentation would be top notch.
While April was busy finishing the campaign for the Bruins, Jordan put together the presentation. After pulling the presentation together Jordan sat down with April the day before the final client meeting to go over the presentation. Jordan knew that the presentation needed help and as expected, April’s knowledge and expertise helped address the gaps and put the final changes on the presentation. Despite April’s last minute touches giving the presentation a “wow” factor, April encouraged Jordan to do the presentation and indicated that she would provide the supplemental information.
The presentation was a huge hit.
The next day, Luis, pulled Jordan into his office going on about what terrific work Jordan did on the presentation. Luis offered Jordan a promotion to Assistant Creative Director believing that Jordan had what it took to move the department forward. Luis expressed how proud he was of Jordan and that it was an honor to offer her this newly created position since she would be the only one promoted to this level.
Although Jordan wants to accept this new position, she knows April is far more qualified and deserving of the position. Without April, the presentation would not have had been successful. April provided the “wow” factor that captured the clients and won the contract.