Step 3: Read the Case Scenario provided under Week 4

Summary paragraph

Step 3:  Read the Case Scenario provided under Week 4

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Step 4:  Write the Introduction

Create the introductory paragraph.  The introductory paragraph is the first paragraph of the paper and tells a reader the main points covered in the paper.  To help you know how to write an introduction, view this website to learn how to write an introductory paragraph:  http://www.writing.ucsb.edu/faculty/donelan/intro.html

Step 5:  Part One

  1. Review the meaning of the different ethical dilemma categories and identify the correct category depicted in the case scenario?  Using the case scenario facts and the course readings, explain in detail why this this category was selected?
  2. Identify the ethical dilemma Jordan is faced with now.  Using the case scenario facts and the course readings, explain the ethical dilemma.  Note that an ethical dilemma should be phrases as an either/or statement.  
  3. Explain in one paragraph (about 4 -5 sentences) what Jordan should do now.

Step 6:  Part Two

  1. Identify and discuss a minimum of three factors that contribute to employees not operating ethically in business?  Please refer to the grading rubric.
  2. Identify and completely explain a minimum of two steps employees can take to making the most appropriate decisions when faced with an ethical situation.  Be sure to describe in detail.  Please refer to the grading rubric.
  3. Discuss a minimum of three ways an organization can help employees make appropriate decisions when faced with making a mistake in judgment.  Please refer to the grading rubric.
  4. Identify and discuss a minimum of two ways an organization can ensure that all parts of the organization operate ethically.  Please refer to the grading rubric.

Step 7:  Write the summary paragraph

Write the summary paragraph. A summary paragraph restates the main topics of the paper.  Make sure to leave a reader with a sense that the paper is complete.  The summary paragraph is the last paragraph of a paper and does not need a heading.

Step 8:  Review the Paper

Read the paper to ensure all required elements are present.  Use the grading rubric to ensure that you gain the most points possible for this assignment.

Proofread the paper for spelling and grammatical issues, and third person writing. 

  • Read the paper aloud as a first measure;
  • Use the spell and grammar check in Word as a second measure;
  • Have someone who has excellent English skills to proof the paper;
  • Consider submitting the paper to the Effective Writing Center (EWC).  The EWC will provide 4-6 areas that may need improvement.

Case Study

Keller Ad Agency is a small ad agency in Providence, Rhode Island.  The firm started five years ago and has a promising future in the industry.  The ad agency is interested in attracting some larger clients and recently put in a bid for a city government contract.  The firm was one of two agencies up for a large government contract to do the ad work for the Providence’s government day campaign.

April and Jordan work for Keller Ad Agency as Creative Supervisors.  Luis, the Executive Creative Director, asked if April and Jordan would work on the presentation together.  Both women were eager to work on the project but April pointed out that she had to wrap up a campaign for the Providence Bruins.  Jordan indicated she had everything under control and assured Luis that the presentation would be top notch.

While April was busy finishing the campaign for the Bruins, Jordan put together the presentation.  After pulling the presentation together Jordan sat down with April the day before the final client meeting to go over the presentation.  Jordan knew that the presentation needed help and as expected, April’s knowledge and expertise helped address the gaps and put the final changes on the presentation.  Despite April’s last minute touches giving the presentation a “wow” factor, April encouraged Jordan to do the presentation and indicated that she would provide the supplemental information.

The presentation was a huge hit. 

The next day, Luis, pulled Jordan into his office going on about what terrific work Jordan did on the presentation.  Luis offered Jordan a promotion to Assistant Creative Director believing that Jordan had what it took to move the department forward.  Luis expressed how proud he was of Jordan and that it was an honor to offer her this newly created position since she would be the only one promoted to this level. 

Although Jordan wants to accept this new position, she knows April is far more qualified and deserving of the position.  Without April, the presentation would not have had been successful.  April provided the “wow” factor that captured the clients and won the contract. 

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