Sears

Sears Holdings Company has had continuous earnings decline since its creation in 2005 from a merger of Sears and Kmart.

Do an internal and external analysis of the company and address the following within your discussion board post;

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  • What are the strengths and weaknesses?
  • Do the combined companies have the right strategy to compete with their competitors such as JC Penney, Kohls, Target and Home Depot?
  • What internal and external changes should be made?
  • Why would the changes work?

Some articles to consider:

Sears Plays It Cool

10 Brands that won’t be around in 2012

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