Sears Holdings Company has had continuous earnings decline since its creation in 2005 from a merger of Sears and Kmart.
Do an internal and external analysis of the company and address the following within your discussion board post;
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- What are the strengths and weaknesses?
- Do the combined companies have the right strategy to compete with their competitors such as JC Penney, Kohls, Target and Home Depot?
- What internal and external changes should be made?
- Why would the changes work?
Some articles to consider:
Sears Plays It Cool
10 Brands that won’t be around in 2012
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