This paper is one of the best examples of analysis of the application of technological innovation in achieving the five organisational objectives of operation such as speed, flexibility, dependability, quality, and cost. The paper explores the alignment of these objectives in managing the different areas of operation in the airline industry.
Operations management refers to the activity whereby resources, flowing within a defined system, are combined and transformed in a controlled manner to add value in accordance with policies communicated by management.
The sophistication of technology encourages airline industry to depend on the inventory control systems, but ICS focuses on the revenue management of the airline industry. Aviation industry pays for information service providers that handle the inventory control of the management.
In the reservation and inventory management, airlines utilize the computer reservation system, which concedes the customers in purchasing tickets, choosing the flight schedule, alteration of schedule, and seat arrangement. With the committed aim of airlines to invest in IT, the CRS evolves to global distribution systems (GDSs) – a more improved system. The company adds services that involve the hotel reservation, itineraries, or destinations, and car rental. Moreover, the company relies on the databases provided by IT practitioners that investigate the pricing strategy of other competitors. It determines the revenue or sales generated during operations.