Hello, I am looking for someone to write an article on Responsible tour operators are changing the way we travel to what extent can this be proved. It needs to be at least 2000 words. With the growing importance of the lifestyle market, tourism and travel create the desired lifestyle and personal enhancement rather than many other lifestyle products. Consequently, destination marketing organizations would have to reinvent themselves to create holiday experiences in relation to the changing requirements of customers. Thesis Statement: The purpose of this paper is to investigate the extent to which responsible tour operators are changing the way we travel. The Background to Tourists’ Orientation For Responsible Tourism Nearly twenty-five years ago, Krippendorf (1987) argued for responsible tourism, using the theory of Maslow’s pyramid of needs. He predicted that there would be an increase in “emancipated tourists”, who once their needs for physical sustenance through sleeping, eating and drinking were fulfilled in a recreational manner, they would seek emotional recreation by undertaking activities and experiences not available to them in everyday life. Consequently, tourists would seek experiences of social contact with other people and “self realization through creative activities, knowledge and exploration” (Krippendorf 1999: 74).