Reading Assignment

You will read the following section of the Wikibook on Entrepreneurship: http://en.wikibooks.org/wiki/Getting_Started_as_an_Entrepreneur

On this site, you will read all of the following sections:

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  • Identifying Your Customers
  • Evaluating the Market
  • Reaching the Customer
  • Start Spreading the News
  • Show Me the Numbers
  • The Competition
  • Profile: Cleaning Up
  • Profile: Marketing to the Poor

Next, read pages 1 – 3 at the following link on “The Ingredients of a Marketing Plan”: com/article/43026-1” rel=”noreferrer noopener” target=”_blank”>http://www.entrepreneur.com/article/43026-1

Then read “The Basics of Branding” at: com/article/77408” rel=”noreferrer noopener” target=”_blank”>http://www.entrepreneur.com/article/77408

And next read “Smart, Easy Ways to Find Customers”: http://www.entrepreneur.com/sales/findingprospects/article159542.html

Part 1

Consider a product that you enjoy using. Explain how you would begin to research the market to sell this product in Grenada west indies. What steps would you take?

Minimum words is 250.

Part 2

Think of an idea for a product or service that you think you might be able to sell in Grenada west indies. Create a general marketing plan, based upon the readings from this unit, and complete some basic market research. Include information about who your customer is, how you attract their attention, and how to determine the pricing of your product or service. Your journal entry should be at least 500 words in length.

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