– Promotion and the Product Life Cycle [due Mon]Assignment Content Purpose of Assignment

Wk 3 – Promotion and the Product Life Cycle [due Mon]Assignment Content Purpose of Assignment All products/services go through a life cycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for a particular product or service. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow you to demonstrate an understanding of the factors that can affect the launch of a product or service.Assignment StepsCreate a minimum 700-word product strategy in Microsoft® Word. Complete the following: Select a product strategy. Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline). Discuss two types of media methods you could use to highlight your product or service. Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure). Address three elements of the following product and promotion list: Integrated marketing communication Advertising strategy/objectives Push and pull Media strategy Advertising execution Direct marketing Public relations/strategies Positioning The plan will be a continuation of the global or multi-regional company you chose in Week 1 and will be incorporated into your overall marketing plan for Week 6.Note: Charts/graphs/tables do not count toward the word count.Formatyour assignment according to APA guidelines.Submit your assignment.

Order your essay today and save 20% with the discount code: GREEN

Don't use plagiarized sources. Get Your Custom Essay on
– Promotion and the Product Life Cycle [due Mon]Assignment Content Purpose of Assignment
Just from $13/Page
Order Essay

Order a unique copy of this paper

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
Top Academic Writers Ready to Help
with Your Research Proposal
Live Chat+1(978) 822-0999EmailWhatsApp