Students will do casual research/analysis on up-to-date RETAILING news/trends.
For your 10 to 15-minute-long presentation, select a relevant topic, news, trend, concept, or theory which is related to today’s retailing. In the meantime, please make sure that you have quality questions for a class discussion on your topic. I do not want you to deliver the news only. Submit your PowerPoint presentation PRIOR TO CLASS TIME.
there should atleast one video in presentation.
I’ll need 8 power point presentation slides and 3 word pages regarding the slides.
Example/template for PPT is attached below
RETAILING
TRENDS:
SOCIAL
COMMERCE
TAB
LE
OF
CON
TEN
TS
02 03
GOALS & STRATEGYWhat is social commerce
01
Why is this important
WHAT IS SOCIAL
COMMERCE01
• selling products directly on social media
• E-COMMERCE
• website or dedicated branded app
• different touchpoints for content, community and commerce.
• product discovery and research to the check out process
Why is this
important
seamless way to shop online.
Customer satisfaction
Couple with decline of stores – corona virus
$ 89.4 Billion market and $604 Billion in 7 years
Competitive market
GOALS &
STRATEGY
Brainless for retailers to not want in
Develop a strategy
Combine with other strategies : Content and influencer marketing
Viable Long-term strategy
Discussion Questions
As a consumer , How do you feel about social commerce?
As a manager, would you be willing to allocate funds toward this
trend? Why and why not
Works cited
Chandrayan, Abhinav. “Why Social Commerce Is Important and How to Use It Smartly in Your Business.” The Next Scoop, 29 Oct.
2020,.
Koss, Hal. “Social Commerce Is Replacing the Shopping Mall.” Built In, builtin.com/marketing/social-commerce.
McLachlan, Stacey. “What Is Social Commerce and Why Should Your Brand Care?” Social Media Marketing & Management
Dashboard, 3 Nov. 2020, blog.hootsuite.com/social-commerce/.
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