Principles of Marketing and Advertising

Create a marketing plan for a new or already existing product or service to attract new customers.

A successful marketing plan does not have to be complex or lengthy; however, should contain enough information to help establish, direct and coordinate your marketing efforts

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Please include in your marketing plan the following five steps; by answering these key questions about your business, you can develop a solid foundation on which to build your marketing plan.

Position your product or services (Research the product or service)

Competitive Landscape

Place

Promotion

Timeline

In addition, you have an unlimited marketing budget. Have fun with this project!

Writing Requirements

  • The Essay must be at least 5 pages long, APA Format
  • References must be provided.
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