As the discussion outlines the strategies of Group include developing and applying the most excellent technology structures so that their customers get the finest products in well-organized way possible, delivering market-dominant multi-channel facilities, so that their customer could assess the exhilarating products, continuing to build up exclusive and innovative product, and focusing on better locations for their retail shops, thus delivering augmented profitability. Gala Coral Group serves customers mainly in the Italy and United Kingdom which are the largest regulated markets of gambling in Europe.
This study stresses that the objective of this paper is to focus on one of the social problems such as gender inequality issue of Gala Coral Group. It will lay emphasis on the major issues of the company such as pay gap, discrimination at work, occupational sex segregation, etc. Various approaches to these issues will be also taken into consideration which will consequently lead to the success of the company. The company is facing some gender issues as all the Board member or directors are male members. The company does not have any female member on the director’s position. For their marketing campaign strategy also, Gala Coral Group have male brand ambassadors to carry out the required activities. So, the major issue of Gala Coral Group is the gender inequality issue. Gender inequality is the biasness based on the gender that supports sex stereotypes of communal roles. It is most frequently used in regard to unfairness against women, though men could be differentiated against as well. Women are frequently supposed to be submissive and passive, whereas men are normally supposed to be aggressive and self-confident.