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Both of these companies want their consumers to focus more on their health. HeartJuice has created a beverage with specific ingredients that are beneficial to heart health. They stated that they actually met with a cardiologist to understand the exact ingredients that would actually benefit consumers. They pointed out that their product contains red grape skin, which is the healthy component in red wine. They want to spread awareness of the health benefits of their product and they want consumers to be aware of their health and other beverages that people consume which claim to be healthy but are full of sugar and empty calories. This company is funded by family and friends, which means they don’t have such a large capital, making it a bit harder for them to expand like they initially had planned.