Set up your Adobe Spark account and select the video story template that meets your personal brand objectives for this video. Before choosing your template, be sure to consider your primary objective for the video. Are you trying to increase brand awareness or are you offering your audience a service that helps them determine the differences between you and your competition? Are you trying to attract influencers or ambassadors? Are you seeking a specific type of person to add to your Mastermind Group? What stage of the customer buying journey is your intended viewer currently in and what call-to-action will you use to move them closer to working with you?
Develop a personal brand video that tells your personal brand’s story. Use your branded bio and personal brand statement as a reference. Showcase your unique value proposition, brand position, industry, skills, values, vision, strengths, goals, and personal attributes. In essence, tell the story of your professional journey thus far and provide a glimpse into where you are headed in your career. The video must have a strategic call-to-action and portray one of the 31 types of content described in the infographic from the Resources section above. Concentrate on storytelling by including all of the core elements of a story: Character, Conflict, Plot, Message. The video needs to be short and concise; between 1-3 minutes long, and you must appear in the video. After all, this video is all about you as a professional. If you choose to narrate the video, then please be sure to include pictures of you so the viewer walks away with a visual of who you are and what you do.
To help your instructor better understand your intentions behind the personal brand video, write a Word document that contains all of the following elements: