**Q1. What is the purpose of this research?**
The purpose of this research is to explore the impact of social media on business performance and analyze how the use of social media tools affects organizational capabilities and overall business outcomes. The study aims to provide empirical evidence on the measurable impact of social media on business process performance by examining a case study of SponsorPay, a start-up company in the online game advertising industry (Smits & Mogos, 2013) ?10:5†source?.
**Q2. What method was used by the authors for data collection?**
The authors used a mixed research method for data collection, which included both qualitative and quantitative approaches. Qualitative data was gathered through interviews, and quantitative data was obtained through a survey conducted among 60 employees of SponsorPay. This combination allowed for a comprehensive analysis of the impact of social media on business capabilities and performance (Smits & Mogos, 2013) .
**Q3. What are the main findings of this research?**
The main findings of the research are:
– The use of social media enhances business capabilities and overall business performance.
– The impact is not attributed to a single social media tool but rather to the effective combination of multiple tools, creating a cohesive social media ecosystem that supports coordination between internal and external business processes.
– Enhanced business capabilities, as a result of using social media, lead to improved business process performance (Smits & Mogos, 2013) ?10:4†source??10:5†source?.
**Q4. What is your evaluation of this research article?**
This research article provides valuable insights into the impact of social media on business performance, particularly through its detailed case study approach. The mixed-method research design strengthens the validity of the findings by combining qualitative and quantitative data. However, the study has limitations, including its focus on a single industry (online gaming and advertising) and a single young, start-up company. Future research could benefit from analyzing multiple organizations of varying sizes and industries to generalize the findings. Additionally, using more diverse performance indicators could provide a more comprehensive assessment of business performance
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