Use your selected company from Weeks 1-2 for this week’s assessment.
A primary technique of deeper analysis of an organization is the Porter’s Five Forces Model. This technique is often used when looking at your competitive advantage. Looking at your competitive advantage is important to aligning your operational needs with your business strategies.
Review sources on your company.
Write a 700- to 1050- word proposal to the company of your plan to align the operational needs with business strategies based on your analysis. Include the following in your proposal:
Include and cite 1 other resource besides the text.
Format your citations according to APA guidelines. Utilize the Center for Writing Excellence and the Reference and Citation Generator for assistance with APA style formatting.
No Plagiarismno copyingAPA Format
MGT/526v1
al Analysis
MGT/526 v1
Page 2 of 2
Wk 2 – Apply: Organizational Analysis
Complete the worksheet based on your chosen organization. Use
Business Source Complete
and your selected company’s website, annual report, and other available sources.
Organization
Define your chosen company and its industry.
Netflix, Inc. is my chosen company, and it is an online television streaming network that continues to dominate the market of online streaming services. Netflix is a household name with billions of subscribers.
Identify the mission and vision of the organization.
Mission |
“We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact.” |
Vision |
“Becoming the best global entertainment distribution service.” |
Outline 1-2 major initiative for this organization. What are they currently doing to support these initiatives?
One of the major initiatives that Netflix is currently focused on is expanding its global presence more by creating a stronger presence in countries outside of the US. They have actively been working to meet this initiative. One way they are supporting this initiative is by expanding its European market by partnering with Sky, the leading entertainment company in Europe. Another way Netflix is supporting this initiative is they enhanced their partnership with Orange, a French telecommunications company. This will allow Netflix distributions in Africa and the Middle East.
Describe the plans employed by the organization. Determine which types of managers create each type of plan.
Type of Plan |
Description |
Type of Manager |
|
Strategic |
Increase in consumer spending in the US |
Top- level (CEO or president) |
|
Growing popularity of e-commerce in the US and Europe |
Top-level (CEO or president) |
||
Contingency |
Counteracting changes in US postal rates |
Risk manager |
There are various factors within the external environment of an organization that impacts its strategy.
Analyze the organization’s SWOT analysis. Identify the internal and external factors. Include a link to the SWOT analysis in the Reference section of this worksheet.
Internal Factors |
Employees, leadership, resources, technology |
External Factors |
Consumers, global markets, competition, revenue, technology changes |
Evaluate if the mission, vision, planning process, and SWOT analysis meets the current needs of the organization. Include the following in your evaluation:
· Describe the unmet need, (not limited to product or service, can be new demographic, new mode of delivery, etc.).
· Analyze your competitive advantages.
· Based upon the SWOT analysis, is there another business that is doing something similar that can be referred to? Provide examples.
· If there is not another business, describe how what you’re doing is a unique product or service offering.
· Propose a competitive business initiative to address the unmet need.
· Create a high-level timeline and operational steps necessary to implement your solution.
Although Netflix, Inc. is an extremely successful company, the pandemic of this past year has highlighted how quickly things can change. With the pandemic, Netflix’s revenue grew as more people were quarantined in their homes and used much of their spare time on streaming services. However, an unmet need that Netflix has is to figure out a way to increase consumer spending in a market that has many Americans facing the toll of rising debt in the US. One way to increase consumer spending is expand into additional global markets. Although Netflix has already initiated a presence in Europe, Africa, and the Middle East, Asia is an untouched market with lots of potential. Netflix needs to figure out a plan to meet the governmental regulations to operate in Asian countries. Asia is the leader in technological innovations, and it would be a shame for Netflix to not take full advantage of that market.
Netflix has a unique offering in that it offers access to more popular movies and television series than another other streaming service. This gives them an extremely competitive advantage as Hulu and Amazon Prime have not yet figured out how to keep up with Netflix’s expanding consumer base. Netflix, however, is not perfect as it does not offer options for up-to-date prime time television shows. For example, Hulu offers its subscribers the opportunity to view their favorite shows 24 hours after they have been released live. Netflix does not have that functionality and that is something that would also benefit executives to look into.
Netflix can meet their unmet need of expanding into the Asian market by creating a functional team. The team needs to be spearheaded by a manager that knows the laws and regulations of establishing a presence in the Asian market. Additionally, a company analysis needs to be performed to determine what roadblocks Netflix will face with this plan as well as contingencies to overcome them.
Creating a global presence is not an overnight thing and will take careful planning and timing. I project that Netflix can infiltrate the Asian market in the next two years. I would spend the next six months searching for the perfect team to create this initiative. Once six months hits, the team should spend the next year creating short-term goals that will help Netflix reach the ultimate goal of increasing their presence in Asia.
Include a link to the SWOT analysis.
Netflix, Inc. SWOT Analysis. (2019). Netflix, Inc. SWOT Analysis, 1–7.
https://web.a.ebscohost.com/bsi/pdfviewer/pdfviewer?vid=5&sid=eeb58a60-0d3b-4806-80f2-8a9680d5dabf%40sessionmgr4006
Copyright 2020 by University of Phoenix. All rights reserved.
Copyright 2020 by University of Phoenix. All rights reserved.
Company Name |
Industry |
Brief History |
Milestones |
Resources |
Unique Opportunity |
Management Function |
Netflix, Inc. |
Streaming Entertainment |
Founded in August 1997 by Marc Randolph and Reed Hastings |
· Largest leading entertainment platform · 16 billion in revenue · More than 73 million subscribers |
· www.comparitech.com · www.cnet.com · About.netflix.com |
Increase consumer spending in the US |
Planning |
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Achiever Papers is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Dissertation Writing Service Works
First, you will need to complete an order form. It's not difficult but, if anything is unclear, you may always chat with us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order formOnce we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignmentAs soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download