assignment 4,The External Marketing Environment in the Global MarketplaceBefore you start this Assignment, make sure you have reviewed the SWOT tutorial located in the Reading area.In your Discussion you addressed entering the U.S. market from abroad. Now in this Assignment, you will take a look at the global marketplace in which, thanks to the Internet, even small companies can participate.The external marketing environment is full of opportunities and threats that can have a profound effect on the success or failure of a company, a brand, or a product in the global marketplace. Although the external marketing environment is largely uncontrollable, marketers must always be aware of the many forces that may impact the business. Marketers conduct due diligence for the business by scanning the environment for social, demographic, economic, technological, political, legal, and competitive opportunities or threats. In this Assignment, you will practice scanning the global marketing environment for opportunities or threats to an organization.In this Assignment, you will be conducting an environmental analysis as a new marketing associate for a car sharing business.unit 5 is this oneBusiness MarketingIn the Discussion you shared your consumer buying decision factors in line with your Chapter 6 Reading. In this Assignment you will address what is commonly referred to as B2B marketing (e.g., business to business) covered in your Chapter 7 Reading and the Learning Activity. An example of B2B marketing would be: Your business markets a bolt used in a bicycle manufacturer’s racing bikes which in turn are sold to consumers.In this Assignment, you will engage in the development of the following professional competency:Verbal CommunicationThis competency also is critical to your success in most jobs. Whether by phone, recorded presentation, in person, or via video conferencing or chat, your ability to articulate a message or piece of information in a clear, concise, and professional manner can distinguish you from your peers and/or competition.In this Assignment, you will create an audiovisual presentation to verbally market a product to another business rather than to consumers.Unit 6 assignment,Antecedents of Target MarketingAs stated in Lamb et al. (2014), to segment a market successfully, a marketer must consider certain criteria.A market segment must be:substantial (have enough potential customers to be viable),identifiable and measurable,composed of members accessible to marketing efforts, andresponsive to particular marketing initiatives to differentiate it from other market segments.In marketing, segmentation is used to create market segment profiles for the purpose of targeting consumers. Marketers identify a target market as one of the following three different strategies:Undifferentiated targeting,Concentrated targeting, andMulti-segment targeting.Lamb et al. (2014) explain that an undifferentiated target marketing strategy:Assumes that all members of a market have similar needs that can be met with a single marketing mix. A concentrated targeting strategy focuses all marketing efforts on a single market segment. Multi-segment targeting is a strategy that uses two or more marketing mixes to target two or more market segments. (pp. 131–135)To demonstrate your understanding of segmentation, target marketing, and positioning, watch the video case study on Numi Organic Tea and answer the related questions by following the instructions.ReferencesLamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7. Mason, OH: Cengage.View the grading rubric below to see the full instructions and grading rubric for this Assignment. RubricReview the assignment instructions and grading rubric. VideoWatch the required unit videos ResourcesUnit 6 Assignment Template\\Unit 8Product and Distribution (or Place)There are 2 parts to this Assignment:Part 1 concerns New Product Development at GaGa’s:New products have a purpose in the marketplace, which is to maintain growth and profitability and to replace outdated products in the marketplace. In this Assignment, you will learn how Jim King and his wife decided to create the company GaGa’s Inc. using the product Sherbetter, a frozen desert product line. GaGa’s quickly expanded the product line from just Lemon to several other flavors as well as Sherbetter bars. In the video on how GaGa’s Inc. engaged in the new product development process, you will learn about the struggles of branding, line extensions, and other aspects of marketing a new product in the frozen dessert market (Lamb et al., 2014).Part 2 concerns Distribution or Place at New Balance® Hubway:New Balance® Hubway is a bike sharing system in the Boston area that uses automated stations to provide a bike service to people looking to go short distances. In this clip, New Balance Hubway employees discuss how the retailing model works for Hubway, and how the difference between brick and mortar and e-business models allowed them to succeed in the Boston area. Execute the Assignment to demonstrate your understanding of the distribution component of the marketing mix (Lamb et al., 2014).For both parts you will:Watch a video: Part 1: ©GaGa’s Inc. Part 2: New Balance® HubwayUsing research from Chapter 11 (Part 1) and Chapters 13 and 14 (Part 2 ) in your textbook, answer the questions on GaGa’s Inc. and Hubway in the 2 templates provided below for parts 1 and 2.Review the grading rubric below before beginning this activity. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center accessed in the home area of this course. Compose your Assignment as a Microsoft Word document and save it as (Example: TAllen-MT219 Assignment-Unit 8.docx). Submit your file by selecting the Unit 8: Assignment Dropbox by the end of Unit 8.RubricReview the assignment instructions and grading rubric. VideoWatch the required unit videosGaGa VideoHubway Video
