Need an research paper on the marketing environment of mr. porter. Needs to be 6 pages. Please no plagiarism. Porter, with a special focus on its communication strategies. This document will further discuss the relevant and recent trends in the international consumer attitudes, and their impact on the economy, environment and ethics. Furthermore, this document also provides an analysis of the marketing decisions that fashion brands are able to make because of the stiff global competition.
Mr. Porter is an online retailing unit that mainly specializes in the sale of male products. The website contains a rich feature of photos and pictures that depict various male clothing and foot wares. The online retailing unit is affiliated to Net-a-Porter, which is also an online retailing unit that specializes in the sale of female products. Mr. Porter has two major distribution centers, and they are located in New Jersey and London. In central London, the company offers a comprehensive delivery package that charges 1.5 pounds, above the standard and normal charge. The move for Net-a-Porter to open Mr. Porter was a natural progression, aimed at expanding the operations of the business organization.
Smith and Sonne (2014) explain that Mr. Porter builds its business practices through recognition of the motivation and different needs of male shoppers. Furthermore, Mr. Porter has developed a marketing strategy whereby it offers advice and reading articles on important issues that affect society, as well as providing product sales. Through this strategy, Mr. Porter aims at creating loyalty, through bonding with its customers. The major reason for analyzing Mr. Porter is based on the fact that it is the largest online retailing website that sells male luxury products. This has attracted the attention of the fashion industry, to see if it will have the capability of attracting enough shoppers for purposes of supporting the fashion site.