Need an research paper on strategic managemnt. Needs to be 15 pages. Please no plagiarism. Wineries in some of these countries are curbed by several rules relating to production, labelling and so on. These wineries are also fragmented and treat each other as competitors.
The NW countries are Chile, South Africa, Australia, New Zealand (NZ), and North America. Wines from these countries compared with the best in the world during blind tests (New World Wine 2007). Exports from these countries grew by 25.5% in the last 20 years. Since 1990 export revenues for the three countries Australia, the United States and Chile increased five fold in revenue and three fold in volume. (Wine 101 2002)
Of these three countries Australia is leading the surge. Australia’s success has been attributed to its ability to develop high quality products using innovative techniques, to address various price points and its capacity to be cost effective in a complex market (Wine 101 2002).
That is impressive performance considering that formal commercial manufacture was started only in 1960s. The most widely grown vines are: Chardonnay, Shiraz, Cabernet Sauvignon, Semillon, Colombard and Merlot. (The New World Grape Varieties n.d).
In South Africa red wines have replaced much of the white wines and the industry has improved its marketing arm to cope with the changed market. The most widely planted quality black grape variety is Cabernet Sauvignon (The New World Grape Varieties n.d).