Need an research paper on marketing plan for united airlines. Needs to be 7 pages. Please no plagiarism. The following is a marketing plan for United Airlines. The plan has an extensive analysis of the position of United Airlines in the aviation industry. The marketing plan contains an analysis of the current airline industry market and what United Airlines has to do in order to increase its market share. United Airlines’ main mission is to become the largest airline in the U.S. in terms of passengers handled. United Airlines plans to increase its revenue, fleet size, and net income. .
The airline industry has become very competitive in recent years. Airline Due to the increasing number of people taking air transport has become necessary for airline companies to increase capacity, present low ticket prices, offer exceptional customer service and strengthen their brands (Forbes, 2014).
Air transport is the second most popular means of transportation in the U.S. only behind road transport. Air travel is mainly used for leisure travel and business transport. Between 2008 and 2009, over 40% of adults in the U.S. had used air travel for leisure travel and over 45% had used air transport for business travel. Over half a million business trips are carried undertaken every year. Most air travel is mainly domestic but international flights have been increasing in recent years. The average age of leisure travelers is higher than the average age of business travelers. In modern times, fewer adults are flying with their children. Households that frequently use air travel have a higher income than households than prefer road transport. People with college diplomas and higher traveled more frequently than people without tertiary education. Most travelers do their ticket booking online (Sweet, 2009).
United Airlines has been in operation since 1931. United Airlines is currently the third largest airline company in terms of passengers handled and the fleet size. In 2010, the company went into a merger with Continental Airlines with the aim of increasing its customer base and increase and strengthening the financial position of the firm. The company serves the four largest cities in the U.S. and is dominant in cities where it operates hubs. In areas where United Airlines does not serve directly, it offers services through other airlines that are part of the Star Alliance. .