Need an research paper on marketing plan for easy coach bus limited. Needs to be 6 pages. Please no plagiarism. This paper includes active marketing of both the company and its products for three consecutive years after which an assessment of the marketing will help determine the profits earned and the return to the shareholders. This will, therefore, help introduce changes to the marketing strategies. Easy Coach is a new company entering the transport industry. Headquartered in New York, the company seeks to ply various routes linking major cities within the country. The industry is already crowded with various operators including air travel, the commuter train among many others that have increased the accessibility of various regions within the country. Regardless of the current state of the market, Easy coach limited seeks to carry out extensive marketing in order to achieve a substantial share of the market thereby safeguarding the profitability objective desired by the stakeholders of the company. The marketing plan analyses the factors that are likely to affect the operations of the new company. This will include the activities the marketing department will employ in order to win a desirable market for the company thereby positioning it strategically. The public transport industry in the United States is one of the busiest but equally potent. With a developed aviation industry and an equally busy road transport, Easy Coach is entering an already busy market. Competition is therefore likely to heighten with the introduction if the new company. Unlike other bus companies already operating in the marketing, Easy Coach will adopt a new market entry strategy.