MPR professionals need to persuade connectors to use their message. It must be positioned as newsworthy. Common themes defining newsworthiness often include the following:

  • Firsts
  • Trends
  • Local, quirky personalities
  • The underdog
  • Impact on the audience
  • Something of an unusual nature

Part 1: Pre-Pitch

Select a company to create story that you wish to shop to a media outlet. Use the following guidelines:

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  • Provide a brief overview of the company.
  • Describe the media outlet being pitched. Include information on its target audience (the media outlet must be real).

Part 1 of the Individual Project should be 1 pg in length. Be sure to cite your resources.

Part 2: Writing an Effective Pitch Letter

  • Write the pitch letter, which should include the following:An attention-grabbing opening
  • The “hook”
  • Background information supporting the pitch
  • Support materials
  • The action step

Part 2 of the Individual Project should be 2 1/2 pgs in length. Be sure to cite your resources.

Part 3: Follow-up and Other Considerations

  • Describe your follow-up plan.
  • Discuss the special considerations for pitching a blogger.

Part 3 of the Individual Project should be 1 1/2 pgs in length. Be sure to cite your resources

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