Module 7 Application & Analysis
This assignment requires you to apply the concepts learned in this module in a real-world setting. Please review the PDF file below for the assignment details:
Module 7 Segment Financial ResultsLinks to an external site.
Module 7 – Application & Analysis Assignment
Choose a company with which you are familiar and is publicly traded. Locate and download a copy of
the company’s most recent annual report from the company’s website or Form 10-K report from the
Security Exchange Commission’s (SEC) website. On the company’s website, look for Investor Relations
information. On the SEC’s website, you can use the company search feature of the EDGAR database
found at http://www.sec.gov/edgar/searchedgar/companysearch.html.
Open the company’s annual report/Form 10-K that you downloaded and locate the company’s segment
information; it should be in the “Notes to the Consolidated Financial Statements” or another similarly
named section. Look at the headings for the word “Segment”.
Respond to the following questions based on your knowledge of this module’s course material.
1) Create a table that reports the following information:
• Name of company
• Year of annual report/Form 10-K
• Link to this annual report/Form 10-K
• For EACH operating segment:
a) name of the segment
b) segment revenue
c) segment income
d) segment assets, and
e) page number(s) of the annual report where you found the segment information.
2) Calculate each segment’s sales margin. Show your calculation and interpret the results.
3) Calculate each segment’s capital turnover. Show your calculation and interpret the results.
4) Calculate each segment’s ROI (return on investment). Show your calculation and interpret the
results.
5) Can you calculate RI (residual income)? Why or why not?
6) The rules for how segments should be presented in the annual reports are governed by external
financial accounting rules. The information you gathered for the previous requirements would be
used by investors and other external stakeholders in their analysis of the company and its stock.
Internally, the company most likely has many segments. Based on what you know about the
company and its products or services, list at least three potential segments that the company might
use for internal reporting. Explain why this way of segmenting the company for internal reporting
could be useful to managers.
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