5. SWOT Analysis (comes from researching the firm, industry, and competitors)It is important to know the difference between causes and effects in the SWOT analysis. Causes are important, not effects. Once the SWOT Analysis is created, each group needs to construct the SWOT Bivariate Strategy Matrix.Deliverables for this section include:a. SWOT Analysisb. Internal Factor Evaluation (IFE) Matrixc. External Factor Evaluation (EFE) Matrixd. SWOT Bivariate Strategy Matrix6. BCG Matrix (follow the Strategy Club’s template, not the textbook’s format)7. Competitive forces, Competitive Profile Matrix (CPM), and competitor’s ratiosDeliverables for this section include:a. Competitive forces analysisb. CPM and analysisc. Competitor’s ratios and analyis8. Current and historical Financial Statements (Income Statement (I/S), Balance Sheet (B/S) and Statement of Cash Flows) from the 3 most current years for the firmThe financial statements must include changes (deltas) between years.

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