The Effect of Media on the Public. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. The author claims that children who are more influenced by television and media has a general tendency to imitate behaviors seen in media .The article states that this kind of social behavior aggravate the violence among children and lead to chaos in society So I agree with the article and believe that the media should follow ethical standard and should broadcast less violent information in order to avoid imitation of criminal behavior among public especially children. The article states that the tendency to imitate among young children is high, same as in infants. This news with violent content can have a negative impact on the children as they imitate what the criminals are doing which aggravate anti – social behavior in them. The author states that studies have shown the psychological effect of crime on children and their behavior. Today, crime is an important part of the news media. The media certainly has a complex and strong influence on the society and it is their responsibility and obligation to follow ethical standards to protect the social security of the public. The Concept of Media Ethics Ethics in the Greek means “Ethos” and it deals with principles regarding the way in which we need to live with the “good “and understanding the distinction between right and wrong. Media ethics is a set standard of principles and laws a media professional should follow during the practice of their profession. This is particularly hard to do, when actions have to be taken quickly, as is often is the case in media. When it comes to the media, however, we don’t always know what is right. Ethical issues are not clearly new. But this issue need to be clearly reviewed and updates on regular basis. The ethical context is ever changing, creating a necessity for careful evaluation of the ethical issues that confront media professionals. The role of media is to educate and enlighten the public and for this it should follow an ethical framework in order to realize their full potential. The responsibility of media extends beyond the importance attached to news coverage. Ethical issue arise when the media professionals assumes a position that conflicts with the best interests of the public. Media ethics has been formulated in order to allow journalist to produce news which are fair, accurate and socially acceptable. The main motive of media ethics is to create information which is justifiable and safeguard public interest. Media ethics are formulated with an intention to safeguard the interests of public and regulate immoral action from the media professionals. The Effect of Media on the Public Within the last few decades, the popularity of media has grown exponentially due to the technological advancement and economical development. The society today largely depends on communication and information delivered by the media outlets. The daily lives of people are significantly directed by the media. A common man wakes up with the television and gets himself updated with the help of radio, internet and television regarding the latest news throughout the day. Nowadays, the most of the culture, values and beliefs of a person is molded by the media business. We get the experience of the world and perception of life from the media. We built up our knowledge on worldly facts and events with the help of newspaper and news channels. The trust that people keep on media is high and the lives of people are tied strongly to media world. Especially, the teenagers are more bonded with media as they are constantly in touch with internet and television channels.