For this project, you will produce a media critique that analyzes how a specific magazine or television advertisement uses cultural myths, values, or beliefs to appeal to the target audience of the ad. You may choose to write about an advertisement that appears in any type of magazine. You should take into account the type of magazine in which the advertisement appears, and how that helps to define the target audience. As an alternative, you could choose to examine a television or radio advertisement, but if you do, you will need to have some way to save or copy the ad so you can view it as many times as you need to, or you might be able to find a copy of the ad on YouTube or the company’s website. As an alternative, you might pick an ad that is repeated frequently and take very good notes when you watch it. Your commercial needs to be LESS THAN TEN YEARS OLD. Otherwise, you will not be able to fully understand the cultural references made within it.
Your critique will be based on your analysis of how the advertisement uses cultural myths (or twists), values, or beliefs to subliminally tell the audience what it means to be normal, a man, a woman, an American, or any other value that the commercial presents. Consider carefully whether the advertisement you analyze makes assumptions about its target audience and then uses those assumptions to appeal to certain values. Your job is to make the connections between the text, its target audience, and its appeals through cultural myths (or twists), values, or beliefs. After you analyze the commercial, you will discuss the implications of your findings. In other words, answer the following question about the myths, values, or beliefs that you discovered in the ad. What are the consequences of reinforcing these types of myths, values, or beliefs in society? The consequences maybe positive or negative (most likely they will be negative though). The implications section is where your sources will most likely fit best. However, you may integrate your sources anywhere in your essay. Use the Richland Library databases to find credible sources. This essay is your interpretation, so be assertive and use a declarative voice to make your argument. For more help writing, see the handout “Ten Tips for a Successful Media Analysis” on eCampus.
A media critique is traditionally organized in the following way:
Remember that you MUST refer to the commercial in EVERY paragraph! Don’t focus so much on the “issue” that you forget to explain how the ad supports your claim.
Length: 4-5 pages, not including the Works Cited page. Style: Essay needs to conform to MLA standards, including double spacing in Times New Roman font, and must include a Works Cited page with correct in-text (parenthetical) citations for all quotes, paraphrases, and/or summaries. Sources: Two outside sources are required in addition to your commercial, for a total of three sources. Sources must be peer reviewed academic articles from reputable databases.
IF YOU DO NOT MEET THE MINIMUM REQUIREMENTS, YOU CANNOT EARN HIGHER THAN A 60%.
Due Dates/Points Possible
Worth: 100 points; 15% of your grade
Peer Review/First Draft: Post to the Group Discussion Board, see syllabus for date
Second Draft: Safe Assign on eCampus by 11:59 PM, see syllabus for date
Final Draft: Safe Assign on eCampus by 11:59 PM, see syllabus for date
Purpose and Learning Objectives
The purpose of this assignment is analyze, expose, and reflect upon the media’s influence on women and men in society. Analysis and research will prepare you for our final argumentative research paper. Writing, research, and eloquent written expression are vital for a successful future. You will express all of these in this assignment.
Your media analysis should demonstrate the following learning objectives:
Process of Completion
Plagiarism will not be tolerated. Plagiarism includes failing to cite a direct quote with quotation marks and an in-text citation, borrowing someone else’s work without a correct citation, bad paraphrasing (Safe Assign will not identify a good or fair paraphrase), purchasing a paper, having someone else write your essay, or turning in the same paper to two different classes. Any paper with plagiarism, even accidental (I forgot to cite that!), will receive a zero as a final grade. The best way to avoid plagiarism is to cite correctly. See both MLA citation PPTs on eCampus or visit Purdue OWL for more help
Please submit your draft by 11:59 PM and wait for your response. The response time will depend on the amount of plagiarism in your paper as well as the amount of users submitting at the same time. Check your report for plagiarism. You need to check and remove all plagiarism (or correctly cite it) BEFORE submitting your final draft. Plagiarism includes failing to cite a direct quote with quotation marks and an in-text citation, borrowing someone else’s work without a correct citation, bad paraphrasing (Safe Assign will not identify a good or fair paraphrase), or turning in the same paper to two different classes.
You may ONLY submit your paper in the following formats: .doc or .docx