Running head: Marketing Plan
Student A. Sample
Grand Canyon University: MGT 660
A one page summary of the entire report. Make sure to include any conclusions that you make.
Brief description of product or service including strategic goals, sales and figures.
What is your target market?
What is the size of your potential target market?
Company: Focus, goals, strengths, weaknesses, market share.
Customers: Number, type, motivation, decision processes.
Competition: Market position, strengths, weaknesses, market share.
Collaborators: Joint ventures, subsidiaries, distributors.
Market Segments/Marketing Strategy
Description of each product line, percentage of total of sales, customer wants, competitive positioning. The 4 P’s….
Product: Name, quality, size, packaging and warranty.
Price: Strategy for volume.
Place: Distribution channels.
Long and Short Term Financial Projections
Include financial plans and results and time line.
Summary of plan