Marketing in healthcare.

Write 11 pages thesis on the topic marketing in healthcare. Surgery rooms are kept busy every day with an average of around 20- 25 patients per day. The hospital also maintains linkages with reputed medical institutions worldwide to keep abreast of the latest developments in the field of medicine.

Ibn Al –Nafees Hospital provides round-the-clock minor emergency services. The hospital also clinics offering medical consultation and related services in the following areas: Cardiothoracic Vascular, Dental, ENT, Gastroenterology, Genetics, Obstetrics and Gynecology, Nephrology Neurology, Ophthalmology, Orthopedic, Pediatrics, Plastic and Reconstructive Surgery, Psychiatry, Skin and Cosmetic, Surgery and Laparoscopy, and Urology. The hospital also houses facilities with high-tech such as an operation theater, laboratory, pharmacy, physiotherapy, radiology (EEG, EMG), etc. Patients choose from an impressive roster of local and foreign doctors in the aforementioned specializations.

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A cursory look at the services offered by the other hospitals in the country revealed that the majority of the traditional medical specializations being offered at the Ibn Al –Nafees Hospital are also being provided by other hospitals. Practically, therefore, there is nothing unique along the area of traditional medicine which can be offered by Ibn Al –Nafees Hospital that is not yet being provided by many other hospitals in the country.

However, looking deeper into the competition, it was observed that there is a virgin area in non-traditional medicine, particularly acupuncture. There are only two places in Bahrain where acupuncture is offered: one is a surgeon who uses acupuncture solely in orthopedic applications, while the other physician practices acupuncture with a very low rate of success.

The fact that there are only two private hospitals in Bahrain offers bright prospects for therapeutic acupuncture services for the main reasons: first, the other hospital does not offer acupuncture. and second, even if primary health care is free in Bahrain, it is doubtful if&nbsp. the free clinics and government hospitals can offer free acupuncture services.

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