Marketing and the Customer Relationship


Please read the following sections contained in the online textbook Boundless Business:

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Marketing and the Customer Relationship
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Marketing and the Customer Relationship

Marketing Communications


  1. Describe in detail the importance and role of marketing in an organization.
  2. What is the marketing mix? What are the four elements of the marketing mix?


Minimum Page Length – 1 full-page (excluding title/header and reference list); 12-point Times New Roman; double spaced; and page numbering.

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