Marketing and the Customer Relationship

COURSE MATERIALS:

Please read the following sections contained in the online textbook Boundless Business:

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Marketing and the Customer Relationship
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Marketing and the Customer Relationship

Marketing Communications

ASSIGNMENT:

  1. Describe in detail the importance and role of marketing in an organization.
  2. What is the marketing mix? What are the four elements of the marketing mix?

Requirements:

Minimum Page Length – 1 full-page (excluding title/header and reference list); 12-point Times New Roman; double spaced; and page numbering.

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