MARKETING

As stated in the textbook, the motivation to belong is an important part of human life. Consumers are generally social creatures who desire contact and affiliation with others. As a result, consumers often belong to a number of formal or informal groups. These groups can exert significant influence on consumer behavior. Go to LinkedIn, and create a LinkedIn account if you have not already done so (see “LinkedIn 101” for more details). In this week’s blog post, discuss two to three (2-3) methods in which a business could use LinkedIn to influence consumer behavior. (Hint: See Chapter 8 in the textbook for more details).

COMMUNICATION

You have been planning a family vacation for months. You have booked the hotel and purchased non-refundable airline tickets. One week before you are scheduled to go on your vacation, a coworker has told your manager that he needs to take the next week off, your vacation week, for a family emergency. Your manager has told you that you have to miss your vacation in order to cover your coworker’s shift, which means you will lose your hotel deposit and airline tickets. Your coworker has had several family emergencies during the past six months. You have been willing to cover for him until now.

• Identify your conflict management style.
• Share how you would approach your manager and coworker.
• Discuss the possible outcomes of your approach to your manager and coworker.

ASIIGNMENT

Your supervisor has asked to you write a brief email on the vacation policy changes to be distributed to staff. You have just finished up and have sent your newly constructed email to the staff. Now, you must call your supervisor and leave a voice mail response updating him or her that you have sent out the new vacation policy email to staff. Once you create your voice mail message, be sure to attach it when submitting this assignment.

Note: For this assignment, you will need to use a sound recorder such as Sounder Recorder on PC or Quicktime on Mac.

Leave a follow-up reply voice mail for your supervisor when you have completed the email in which you:

1. Inform your supervisor that you have completed the email.
2. Confirm to which employees you sent the email.
3. Confirm the date and time when you sent the email.
4. Target the appropriate professional audience.
5. Use appropriate rate, volume, and pitch for professional audience.
6. Speak for clarity, including articulation, pronunciation, and fluency.
7. Meet three to five (3-5) sentence minimum requirement.

The specific course learning outcomes associated with this assignment are:

• Demonstrate understanding of the basic fundamentals of communication.
• Develop and practice communication skills, including verbal, nonverbal, listening, writing, interpersonal, perception, and critical thinking.
• Use various electronic communication platforms in academic and professional work.
• Relate to the interpersonal and organizational dynamics that affect communication in organizations.
• Analyze and assess effective communication.
• Use correct sentence mechanics, grammar, spelling, punctuation, and style.
• Use technology and information resources to research issues in communications.
• Write clearly and concisely about communications using proper writing mechanics
• DO THIS ONE IN WRITING NOT IN VOICE RECORDER