Good communication remains essential in running a successful organization and business. To perform in the increasingly competitive global market, organizations need to establish a master the art of business setting communication. The communication setting incorporates internal communication between management and employees as well as external such as international and intercultural communication engagements (Baack, 2012). Thus, the principles in this setting entail the incorporation of the three communication media, which entail written, verbal and nonverbal channels. In using written communication in the business setting, the channel selected and way of presenting the message needs to remain as official as possible. Thus, the first norm is to use formal attributes of communication, addressing each other using the formal language (Baack, 2012). The use of written media has to incorporate formal documents such as letters, memos, formal emails, and reports among others.
The verbal communication as used in sessions of presentations and meetings within the business setting need to incorporate excellent verbal skills. The principles in this entail using formal language, devoid of colloquialism and ambiguousness (Fielding & Fielding, 2012). Further, as verbal communication proceeds, incorporate norms such as ensuring minimal interruptions while a speaker is speaking. Further, do not use obscene words that may offend the others. Therefore, in this consideration, incorporate all elements of personal mannerisms in ensuring adherence to verbal communication principles in the business setting additionally, when using non-verbal communication, ensure to observe the important techniques accordingly (Baack, 2012). For instance, let the body gestures accompany the words as you speak, reflecting the intention of the communication. Further, understand intercultural differences. hence, ensure the non-verbal cues used do not become offensive to others.