Learning the Elements of Qualitative Applied Business Research

Review Welch’s 2014 article, “Exploring the Impact of Communication Technologies in Business Air Travel,” from this unit’s readings.Compose a formal, APA-formatted paper of no more than 700 words (word count excluding title and reference pages) that:Assesses the Welch article by providing justification for regarding it as peer reviewed.Articulates the business problem identified by the source and argues why the study is an example of applied business research by presenting the context and setting as described by the author.Constructs an understanding of the author’s research purpose based on the stated business problem.Include an APA-formatted figure, in addition to the written synthesis, to demonstrate fully your ability to synthesize ideas.Incorporate the figure into the body of the composition, not presented as an attachment or appendix document.Identifies the specific research method and design of the study and articulates the author’s reasoning for this selection as appropriate for the study’s purpose.Critiques the author’s rationale for the worth or value of researching the business problem.Critiques the author’s academic foundation for the study in that the research upon which the study seeks to build is appropriate for the business problem.REFERENCE:Welch, M. (2014). Exploring the impact of communication technologies on business air travel. Journal of Organizational Culture, Communications and Conflict, 18(1), 187–213.

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