Industry Analysis: The industry analysis is a comprehensive examination of the industry, not the business that you have selected as the subject of your term project.
The analysis consists of 10-15 pages that provide:
An industry synopsis
Competitive analysis
Identify what segments are served by all the companies who compete in this industry. Can you offer information about each segment regarding its: size (numbers of consumers), purchasing power and profitability level, accessibility, and key differentiators?
Environmental and Financial standards for the industry
Consumer (who is the overall consumer(s)? Demographics, psychographics, relevant buying patterns
Industry ranking of the selected company and the future of the industry,
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