Individual marketing article

Hersey (1991) argues that there is no much news expected even with companies tying their best within a week. The earliest that this could occur is December 17th with series of meetings so as to interact with potential investors. This has been caused by the new rules, which governs the process of going public. Another hindrance is Christmas, which will come in the middle of marketing and may last for at least one week. The presidential elections also interfered with many companies, which could have had deals before the end of the year. Gaiman (2009) argues, however, not all of the companies had this, there were exemptions who pitched shares just a day after voting due to high levels of confidence in gaining potential customers attention, according to the chief financial officer.

It still remains tricky to strike deals before the end of the year. There is a backlog of companies who have signed IPOs initial documents waiting processing but still having the lowest recorded dollar value of IPOs backlog, since the year 2009. Lomborg (2012) argues, however, according to the new laws grading IPOs, companies will have their planning confidentially. Those with an annual revenue less than one billion US dollars will have submissions of prospectus done out of public view. This would remain for at least twenty one days before the company sets off.

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It has been argued that deals can be underway before the public get a glimpse of the idea (Walter & Howei, 2012). This is not what is reflected by the silence in the markets. Many companies have already put up terms on offer or some have had their deals postponed after pitching to investors. A possibility is that the companies could decide to enter the fray quickly. This may come as a surprise to many who are not aware of what is happening.

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