Implementing and Monitoring Business Plan

Implementing and Monitoring a Business Plan Final Assessment:Business Plan and Business Plan Presentation with Voice-Over
Final Assessment Outline
Implementing and Monitoring a Business Plan
Competency Name: Implementing and Monitoring a Business Plan
Competency Statement: Demonstrate the ability to prepare a business plan and evaluate
organizational performance.
Final Assessment Submission Title: Business Plan and Business Plan Presentation with Voice-Over
Competency Objectives:
1. Prepare a business plan including financial forecast and steps for implementations.
2. Use the Business Scorecard to evaluate organizational performance.
Program Learning Outcomes: PLO 5 – Business Functions/Processes: Interpret and implement
business functions and processes.
Institutional Learning Outcomes: ILO 2 – Innovation and Creativity: Construct a novel or unique idea,
question, format, or product.
Items Required for Submission
1. Business Plan with References
2. PowerPoint Presentation with Voice-Over
Purpose of this Assessment
As the capstone, the Implementing and Monitoring a Business Plan competency requires that you apply
what you have learned in your entire Competency-Based Program.
General Guidelines
Business Plans are business communications rather than academic papers. The purpose of such
communications is to provide the basis for business decisions. Business Plans are rewarded for being
concise and precise. Use what you have learned throughout your bachelor’s program to choose the most
critical and salient information to include. The more clearly the Business Plan is written, the more
effective it will be.
Business Plans are used to acquire capital and to guide the marketing and operation of a new business
venture. For these reasons, it is important to highlight the viability of the venture. A Business Plan
includes a clear statement of the nature of a business venture, the business opportunity, the steps to be
taken to capitalize on the opportunity, and the financial requirements. Research to support business
Final Assessment: Outline and Rubric
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Implementing and Monitoring a Business Plan Final Assessment:
Business Plan and Business Plan Presentation with Voice-Over
decisions is primarily utilized in quantifying the opportunity and the competitive situation. When used to
acquire capital, the Business Plan must create a clear, coherent, persuasive argument on behalf of the
business. When used to guide the operation, the plan must also be clear and coherent as it provides
specific guidance for the business. The Business Plan format below provides an opportunity for students
to develop an actual, workable Business Plan for a new business or existing company.
A Business Plan is not a thesis and therefore does not involve a thesis-type literature review. However, a
Business Plan does require extensive research and you must cite all research using APA standards. At a
minimum, management, marketing, operations, and financial research is needed in order to quantify
the opportunity which will include determining the total demand, the unmet demand, how competitors
are currently or potentially able to this demand, how your offering is to be distinctive in this market,
and your reasonable sales projections at your proposed selling prices.
Marketing research for an existing product or service in a new market involves an analysis of
demographics and customer profiles in markets where the product is currently being sold successfully,
and the comparison of such demographics and customer profiles to those of the proposed new market.
The proposal should cite the specific sources from which such data are obtainable.
Operations research for an existing product or service will also be required. It will be helpful to think of
organizations that are making or distributing like products or services and to study the supply chain for
those organizations. Use that research to develop your own supply chain for your business based upon
your experience and your research.
WARNING:
One of the most common problems with students’ Business Plans is the lack of connection between
the market demand and the financial statements. There often is little or no foundation for the
projected revenue figures cited, including initial sales and sales growth. Make sure this connection is
crystal clear, since failure to accomplish this task will result in a project that does not demonstrate
mastery.
Step ONE: Preparation
To prepare for development of your Business Plan:
● As a refresher, review the assigned course materials and resources for the following
competencies:
○ Strategic Fundamentals and Environment (where you researched possibilities and
chose a new venture or existing privately-owned business),
○ Competitive Advantage (where you evaluated the competitive advantage and
justified the strategic positioning of that new venture or existing privately-owned
Final Assessment: Outline and Rubric
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Implementing and Monitoring a Business Plan Final Assessment:
Business Plan and Business Plan Presentation with Voice-Over
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business in the student’s community),
○ Strategic Development (where you learned about the tools and options that can be
used to evaluate a business), and
○ Implementing and Monitoring a Business Plan.
Begin thinking even more deeply about the implementation of your Business Plan idea.
Incorporate your past experience, your current experience, and what you have learned in your
program at UMass Global into something that you could actually accomplish in the future.
Perform some additional detailed research on your Business Plan concept.
○ Ask people that you respect for their ideas. Be sure to use the UMass Global Library for
resources (you may want to make an appointment with the staff to discuss your plan).
○ View Score.org. It offers the free consulting services of Retired Executives on business
ventures; there are local chapters on Score.org that might help you in a particular
geographic area. All Score services are free and many business students have found the
help they provide valuable.
Write a five- to ten-page outline of your Business Plan.
○ This outline should have as many headings as all of the components listed on the Rubric
(below) for the Business Plan.
○ Use the 12 Sections of a Business Plan (below) as headings in your outline:
Content and Organization of the Business Plan Project
Title Page
Table of Contents
The Twelve Sections of a Business Plan
The purpose of this competency is to develop a business plan. This business plan is to be of sufficient detail
to secure funding from an outside source. Your purpose is to build the argument that this project is viable
and has an acceptable return on investment and minimum risk. This means that, for each section (except
the Executive Summary), target two to seven pages of sourced analysis and writing. The viability of the
plan will be demonstrated by in-depth primary research, and evidence of that research, for (at minimum)
all of the sections listed below:
1. Executive Summary
The purpose of an Executive Summary is to write a brief description of your plan that allows the
reader to gain the essence of the entire plan in less than two pages. It is intended to give a busy
executive the key information and lead the reader to the sections that will answer the executive’s
primary questions. It is not an introduction to the plan, as you may have written in typical papers.
This Executive Summary, although positioned first in the project, should actually be written last. In
this way you know what you are summarizing. Writing it earlier will cause it to tend towards a
traditional introduction. The elements of an executive summary are the:
Final Assessment: Outline and Rubric
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Implementing and Monitoring a Business Plan Final Assessment:
Business Plan and Business Plan Presentation with Voice-Over
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purpose of the plan (attract investors, diversification, etc.),
introduction to market opportunity,
brief description of the company, and
a description of the unsatisfied need that creates the business opportunity.
2. Mission and Vision Statement & Company Description
The Mission and Vision should be carefully crafted. You should see evidence of how your
operational, financial, and marketing plans are executed in light of the mission and vision.
● Develop a Mission Statement
● Develop a Vision Statement
Company Description (proposed new organization)
● Type of Business and Legal Structure (e.g., LLC, sole proprietorship)
● Primary Organizational Objectives
● Distinctive Core Competencies
3. Industry Analysis and Trends (state of the industry, market research, barriers to entry, identifying
competitors, identifying market niche, expert advice, competitive analysis, strategic positioning)
● The history of the industry
● Size of the industry
● Industry evolution
● The trend—where the industry is expected to be in five to ten years
● The key players in the industry (those who do something like this well and those who do
not)
● Barriers to entering the market
● PESTEL analysis
4. Strategic Positioning, Strategic Intent (Measurable Goals)
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Competition strengths and weaknesses (using SWOT, AAA, and other matrices)
5. Product / Service (define product or service, what makes the product worthwhile, liability concerns,
expert advice)
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How does the position in the Product Life Cycle affect this Business Plan?
How does the position in the Industry Life Cycle affect this Business Plan?
6. Management Plan (hiring projections, board of directors or advisors, outside professionals, licenses,
expert advice) Management and Ownership
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Board of directors and rationale for members
Management staff structure
Key managers
Plans to attract, develop, and retain key personnel
Final Assessment: Outline and Rubric
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Implementing and Monitoring a Business Plan Final Assessment:
Business Plan and Business Plan Presentation with Voice-Over
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Future additions to the current management team
Compensation plan
Insurance plan
Government rules and regulations that might apply
Answer to Drucker’s Five Questions as it relates to your business.
7. Marketing Plan (defining the product, defining the customer, selling prices, place, promotion,
follow-up plan, and expert advice)
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What is the competitive advantage that this business will create?
Major characteristics of the target market (what does the customer look like?)
What is the demand of this target market?
Nature of the competition
What are the total sales to this market in geographic area?
What are the total sales expected in five years? In ten years?
What percentage of this demand does this business expect to capture?
What are the four Ps and how do they apply to your business?
Overall marketing strategy
Specific marketing mix
Strengths and weaknesses in ability to satisfy target market needs
Communication plan internally and externally
8. Operations Plan (operations for product or service from the beginning to the end of the supply
chain (Cradle to Cradle) of the supply chain, technology, expert advice)
Key Suppliers, Customers, Operations
● Production and Service Delivery Procedures
● Supply Chain
● Copyrights, Patents, and Intellectual Property Rights
● Research and Development Activities
Environmental scan
● Significant factors in the macro environment
● Clear statement of the opportunities and threats through SWOT analysis
9. Financial Plan (A personal financial statement is not included in this business plan; however, if
students wish to gain funding for their business plan, they will need to add a personal financial
statement.)
Financial Analysis
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Funds required and their uses
Current funding requirements
Funding requirements over the next three years
Final Assessment: Outline and Rubric
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Implementing and Monitoring a Business Plan Final Assessment:
Business Plan and Business Plan Presentation with Voice-Over
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Use of funds
Loss control
Retention of personnel
Financial statements for first three years (monthly first year and annually for years two
and three) (may use template from: Score.org Template Gallery)
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Income statements
Balance sheets
Cash flow statements
Determine capital requirements
Detailed description of the assumptions you have used to reach these numbers
10. Action Plan: Steps to take to implement a business plan including performance evaluation criteria.
11. Conclusions and Recommendations
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Conclude why your business is a viable business venture (or a viable business/strategic
path for the client company).
Explain why the student should or should not pursue the business venture at this time
(or why or why not the client business should pursue the path under investigation).
12. Appendices & Reference Section (Reference section will include at least 15 sources for research
for the business plan and APA citation will be provided for each source.) Examples for other
Appendices include:
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Key employee résumés, product and advertising samples, press clippings
First impression collateral (e.g., cover letters for sources of income, brand, printing,
design, charts, graphs and tables, multimedia presentations)
Information that creates capital (market research, communication plan,
financing, websites, trade groups, and associations)
References
Only sources of information that have actually been cited in the project are included here.
Appendices
The actual titling of the appendices receives letter designations, rather than numbers. Therefore, you
would have Appendix A, Appendix B, not Appendix 1 or Appendix 2. This section includes information
that is too detailed to be included in its entirety in the body of the project. This would include raw
data, sample questionnaires, and detailed computations. This section would also include information
that is referred to but is not essential to the project, such as relevant policies, laws, forms, pamphlets,
sample letters sent to organizations and subjects, or subject consent forms.
Final Assessment: Outline and Rubric
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Implementing and Monitoring a Business Plan Final Assessment:
Business Plan and Business Plan Presentation with Voice-Over
Step TWO: Write Your Business Plan
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The Business Plan (including Appendices) should be between 25 and 50 pages.
Use APA guidelines for the title page, table of contents, headings, in-text citations, page
numbering, spacing, font, and References page. The following provides resources for APA
guidelines: UMass Global Online Writing Center
Use primary sources from the library and the sources listed in your relevant competencies;
never use sources from secondary sources such as Wikipedia or People Magazine.
Step THREE: Presentation with Voice-Over
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Students will prepare a presentation for their Business Plan with a Voice-Over component.
This presentation will be suitable and have sufficient data to share with venture capitalists or
a bank to secure funding. It should include approximately 20-35 slides long and will follow
the requirements below.
Each of the ten sections of the Business Plan will have at least two slides with sufficient data
to detail all main points and will capture the essence of each of the ten categories above.
However, no more than 50 words may be on each slide. Graphs and charts are encouraged.
The PowerPoint presentation will be creative and interesting, be easy to follow, and make the
case for the rationale of and viability for the Business Plan.
The Voice-Over component must be clear, concise, and not be read from the slides. Additional
information or interesting facts or examples should be added within the narrative.
Help with a PowerPoint voiceover can be found at Microsoft Support.
The presentation should be viewed as marketing material and be directed to an audience that
could provide funding.
The presentation must follow all APA guidelines, have a reference section as the last slide, and
have no grammatical or spelling errors. The “voice” of the Business Plan is to present
“opportunities and options”; rarely does a business plan have words like “should or must.”
Additionally, the voice throughout the paper must be consistent. For example, if the first paper
refers to the company as “the company” then later papers should not refer to the company as “a
company” or “the organization.” Be sure to be consistent so as to bring clarity to your project.
Additionally, be sure to use the mission and vision values throughout the paper. For example, if
your mission statement includes the word “trust,” use that in your selection of employees (and
explain how you will attract, develop, and train employees for trust). A second example of this
would be in your financials; the concept of “trust” would be important in the way you explain
the financial side of your Business Plan.
Step FOUR: Complete Checklist for Submission
Before you submit, check to see if you believe you have met the criteria noted below.
Final Assessment: Outline and Rubric
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Implementing and Monitoring a Business Plan Final Assessment:
Business Plan and Business Plan Presentation with Voice-Over
Did you:
Present an Executive Summary that accurately and succinctly summarizes all components of the
business plan?
Create a Mission and Vision Statement that is concise and clearly states the business’s value
proposition?
Describe the company so that a venture capitalist, Angel Investor, or other funding source
would clearly understand your venture?
Describe the product or service your venture is providing, including the category or industry,
market niche, liability concerns, and expert advice?
Formulate an industry analysis including an industry forecast using trends exemplified through
the business cycle and related to supply and demand by presenting a sophisticated
comparison and contrast of the benefits and consequences of multiple approaches or options?
Define a management plan that is complete and clearly stated, including all of the following:
hiring projections, the need for a board of directors or advisors, hiring outside professionals,
gaining licenses, or utilizing expert advice?
Explain fully and well the target market selling prices, place, promotion, follow-up plan,
marketing mix? Specifically, did you include specifics of the product/service, pricing,
distribution tiers, media, Customer Relationship Management plan, and Management
Information System plan?
Clarify fully and completely the supply chain, manufacturing, or provisioning, including the
exact resources, sources, development, design, technology, transportation and expert advice
needed for your venture to have a successful Operation Plan?
Calculate financial plan statements to present detailed, realistic, and appropriate financial
information? (These statements include an income statement, balance sheet, cash flow
statement, personal financial statement, financial ratios, and forecasts.)
Generate an action plan containing a complete list of specific, feasible steps toward meeting the
goals of the proposed venture? Are these steps explained in detail, is it readily apparent how
each step builds on the previous steps, and are potential barriers clearly defined with strategies
to address these potential obstacles?
Demonstrate sophisticated, innovative thinking, consistently transforming ideas or solutions
into an entirely new form through connection and synthesis throughout your clearly
articulated action plan?
Include appendices, documentation, and support through an effective and clear use of
resources that consistently integrate ideas from alternate, divergent, or contradictory
perspectives or ideas in the final product?
Provide a business plan that is thoughtful and accurate, using a good blending of competency
material and personal experience with strategies? Check to see that there are no factual errors,
and that you applied terminology and concepts appropriately?
Make sure that the paper is logical, well-written, and the required length? Spelling, grammar,
Final Assessment: Outline and Rubric
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Implementing and Monitoring a Business Plan Final Assessment:
Business Plan and Business Plan Presentation with Voice-Over
and punctuation are accurate? APA formatting standards are followed; citations and reference
page is correct?
Finalize a Voice-Over PowerPoint presentation that clearly identifies key performance metrics
of the business plan in a complete, creative, and clear manner? When voice recording your
presentation, did you ensure the slides are not simply read and instead presented in an
interesting way by expanding on examples?
Step FIVE: Submit Your Business Plan and Business Plan Presentation with Voice-Over
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Your completed files should be submitted through the Final Assessment page of your competency.
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Please note, for files smaller than 10MB (e.g., most Word documents), use the corresponding
“+UPLOAD STUDENT FILE” button to upload your Final Assessment documents. For larger files of
any type (e.g., voice over PowerPoint files, video presentations), please use the optional TEXT
EDITOR to provide a URL where your tutorial faculty can download your file.
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How you create a download URL is up to you, but various free online providers, including Google
Drive and Dropbox, offer this service. Please make sure that the URL you provide can be accessed
by anyone with the link. For further instructions on how to create public links for uploaded files,
consult the support pages for your chosen provider.
Scoring Rubric for Final Assessment
Criterion
Executive
Summary
Mission and
Vision
Statements
and Company
Description
EMERGING (1)
Mission and vision
statement is
incomplete and
does not clearly
state the business’s
value proposition.
The type of
business, legal
structure, and
primary
organizational goals
and objectives of
the proposed new
organization are not
included.
Final Assessment: Outline and Rubric
DEVELOPING (2)
Mission and vision
statement
somewhat
describes the
business’s value
proposition. The
type of business,
legal structure, and
primary
organizational goals
and objectives of
the proposed new
organization are
somewhat
included.
PROFICIENT (3)
Mission and vision
statement is almost
complete and
almost states the
business’s value
proposition. The
type of business,
legal structure, and
primary
organizational goals
and objectives of
the proposed new
organization are
included.
EXEMPLARY (4)
Mission and vision
statement is
concise and clearly
states the
business’s value
proposition. The
type of business,
legal structure, and
primary
organizational
goals and
objectives of the
proposed new
organization are
clearly and
comprehensively
included.
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Implementing and Monitoring a Business Plan Final Assessment:
Business Plan and Business Plan Presentation with Voice-Over
Criterion
ILO:
Analysis
(Industry
Analysis
and
Trends)
EMERGING (1)
Presents little or no
comparison and
contrast of the
benefits and
consequences of
multiple
approaches or
options in the
industry analysis
and trends. This
section does not
include details
about the history
of the industry,
size of the
industry, industry
evolution, trends
in the industry, key
players in the
industry, barriers
to entering the
market, and
PESTEL analysis.
DEVELOPING (2)
Presents partial
comparison and
contrast of the
benefits and
consequences of
multiple
approaches or
options in the
industry analysis
and trends. This
section somewhat
includes details
about the history
of the industry,
size of the
industry, industry
evolution, trends
in the industry, key
players in the
industry, barriers
to entering the
market, and
PESTEL analysis.
PROFICIENT (3)
Presents adequate
comparison and
contrast of the
benefits and
consequences of
multiple
approaches or
options in the
industry analysis
and trends. This
section clearly
includes details
about the history
of the industry, size
of the industry,
industry evolution,
trends in the
industry, key
players in the
industry, barriers to
entering the
market, and PESTEL
analysis.
Strategic
Positioning
and Product /
Service
The product
and/or service
are somewhat
unclear including
only some of the
following:
detailed
product/service
description, the
Product Life
Cycle, position in
the industry,
market niche and
liability concerns
and expert
advice.
Competition
The product
and/or service are
somewhat
described
including all of the
following: detailed
product/service
description,
Product Life Cycle,
position in the
industry, market
niche and liability
concerns and
expert advice.
Competition
strengths and
weaknesses (using
The product
and/or service
almost completely
and clearly
described
including all of the
following:
detailed
product/service
description, the
Product Life Cycle,
position in the
industry, market
niche and liability
concerns and
expert advice.
Competition
Final Assessment: Outline and Rubric
EXEMPLARY (4)
Presents
sophisticated
comparison and
contrast of the
benefits and
consequences of
multiple
approaches or
options in the
industry analysis
and trends. This
section clearly and
comprehensively
includes details
about the history
of the industry, size
of the industry,
industry evolution,
trends in the
industry, key
players in the
industry, barriers to
entering the
market, and PESTEL
analysis.
The product
and/or service
are creatively
completely,
clearly, and
comprehensively
described,
including all of the
following: detailed
product/service
description, the
Product Life Cycle,
position in the
industry, market
niche and liability
concerns and
expert advice.
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Implementing and Monitoring a Business Plan Final Assessment:
Business Plan and Business Plan Presentation with Voice-Over
Criterion
Management
Plan
Marketing
Plan
EMERGING (1)
strengths and
weaknesses
(using SWOT
analysis and other
matrices) were
not included.
DEVELOPING (2)
SWOT analysis and
other matrices)
were somewhat
included.
PROFICIENT (3)
strengths and
weaknesses (using
SWOT analysis
and other
matrices) were
included.
Management plan
is not
complete,
including few or
none of the
following: hiring
projections,
management staff
structure, key
managers, board
of directors or
advisors, outside
professionals,
licenses, plans to
attract talent,
compensation
plan, insurance
plan, Drucker’s
Five Questions,
applicable
government rules
and regulations,
and expert advice.
Management plan
is somewhat
complete,
including some
or many of the
following: hiring
projections,
management
staff structure,
key managers,
board of
directors or
advisors, outside
professionals,
licenses, plans to
attract talent,
compensation
plan, insurance
plan, Drucker’s
Five Questions,
applicable
government
rules and
regulations, and
expert advice.
Describes
somewhat
completely, and
includes some or
many of the
marketing strategy,
target market,
marketing mix,
competition,
Management plan
is almost
complete,
including most of
the following:
hiring projections,
management staff
structure, key
managers, board
of directors or
advisors, outside
professionals,
licenses, plans to
attract talent,
compensation
plan, insurance
plan, Drucker’s
Five Questions,
applicable
government rules
and regulations,
and expert advice
EXEMPLARY (4)
Competition
strengths and
weaknesses (using
SWOT analysis and
other matrices)
were clearly and
comprehensively
included.
Management plan
is complete and
clearly stated,
including all of the
following: hiring
projections,
management staff
structure, key
managers, board of
directors or
advisors, outside
professionals,
licenses, plans to
attract talent,
compensation
plan, insurance
plan, Drucker’s Five
Questions,
applicable
government rules
and regulations,
and expert advice.
Describes almost
completely and
includes the
marketing strategy,
target market,
marketing mix,
competition,
competitive
advantage, total
Describes fully and
well the marketing
strategy, target
market, marketing
mix, competition,
competitive
advantage, total
sales in geographic
area, total sales
Does not fully and
completely
describe the
marketing strategy,
target market,
marketing mix,
competition,
competitive
advantage, total
Final Assessment: Outline and Rubric
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Implementing and Monitoring a Business Plan Final Assessment:
Business Plan and Business Plan Presentation with Voice-Over
Criterion
EMERGING (1)
sales in geographic
area, total sales
expected in five
and ten years, the
four P’s, follow up
plan, and
Communication
Plan.
Operations
Plan
Does not describe
the supply chain,
manufacturing or
provisioning,
including the exact
resources, sources,
supply chain,
development,
design, technology,
transportation,
significant factors
in the macro
environment, and
expert advice.
Financial Plan
Does not fully and
completely present
appropriate
financial
information
including:
monthly first year
Income Statement,
second and third
year yearly Income
Statement, first,
second, and third
Final Assessment: Outline and Rubric
DEVELOPING (2)
competitive
advantage, total
sales in geographic
area, total sales
expected in five
and ten years, the
four P’s, follow up
plan, and
Communication
Plan.
Describes
somewhat the
supply chain,
manufacturing or
provisioning,
including the exact
resources, sources,
supply chain,
development,
design, technology,
transportation,
significant factors
in the macro
environment, and
expert advice.
Describes
somewhat
completely, and
includes some
detail of many or
some of the
appropriate
financial
information
including:
monthly first year
Income Statement,
second and third
PROFICIENT (3)
sales in geographic
area, total sales
expected in five and
ten years, the four
P’s, follow up plan,
and
Communication
Plan.
EXEMPLARY (4)
expected in five
and ten years, the
four P’s, follow up
plan, and
Communication
Plan.
Describes almost
completely the
supply chain,
manufacturing or
provisioning,
including the
exact resources,
sources, supply
chain,
development,
design,
technology,
transportation,
significant
factors in the
macro
environment,
and expert
advice.
Describes almost
completely and
includes a majority
of a realistic, and
appropriate
financial
information
including:
monthly first year
Income Statement,
second and third
year yearly Income
Statement, first,
Describes fully and
completely the
supply chain,
manufacturing or
provisioning,
including the
exact resources,
sources, supply
chain,
development,
design,
technology,
transportation,
significant
factors in the
macro
environment,
and expert
advice.
Presents detailed,
realistic, and
appropriate
financial
information
including:
monthly first year
Income Statement,
second and third
year yearly Income
Statement, first,
second, and third
year Balance Sheet
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Implementing and Monitoring a Business Plan Final Assessment:
Business Plan and Business Plan Presentation with Voice-Over
Criterion
ILO:
Innovative
Thinking
(Action
Plan)
EMERGING (1)
DEVELOPING (2)
year
yearly Income
year Balance Sheet
(Total Assets do not Statement, first,
second, and third
equal Total
year Balance Sheet
Liabilities plus
(Total Assets do not
Equity), first,
equal Total
second, and third
Liabilities plus
year Cash Flow
Equity), first,
Statement,
second, and third
personal financial
year Cash Flow
statement [not
included in student Statement,
personal financial
plan–but students
statement [not
need to be aware
included in student
of this
plan–but students
Requirement],
need to be aware
capital
requirements, and of this
detailed description Requirement],
of the assumptions capital
requirements, and
used to reach the
numbers presented detailed description
of the assumptions
in the financial
used to reach the
statement
numbers presented
projections.
in the financial
statement
projections.
Does not make
Demonstrates
partial
connections
innovative
among alternative
thinking rarely
ideas or solutions
transforming
through synthesis
ideas or
throughout the
solutions into an
incomplete action
entirely new form
plan.
through connection
and synthesis
It is not apparent
throughout the
how each step
mostly complete
builds on previous
action plan.
steps. Some
potential barriers
Final Assessment: Outline and Rubric
PROFICIENT (3)
second, and third
year Balance Sheet
(Total Assets equal
Total Liabilities plus
Equity), first,
second, and third
year Cash Flow
Statement,
personal financial
statement [not
included in student
plan–but students
need to be aware
of this
Requirement],
capital
requirements, and
detailed description
of the assumptions
used to reach the
numbers presented
in the financial
statement
projections.
EXEMPLARY (4)
(Total Assets equal
Total Liabilities plus
Equity), first,
second, and third
year Cash Flow
Statement,
personal financial
statement [not
included in student
plan–but students
need to be aware
of this
Requirement],
capital
requirements, and
detailed description
of the assumptions
used to reach the
numbers presented
in the financial
statement
projections.
Demonstrates
adequate
innovative
thinking
sometimes
transforming
ideas or
solutions into an
entirely new
form through
connection and
synthesis
throughout the
complete action
Demonstrates
sophisticated
innovative thinking
consistently
transforming
ideas or
solutions into an
entirely new
form through
connection and
synthesis
throughout
the clearly
articulated
13
Implementing and Monitoring a Business Plan Final Assessment:
Business Plan and Business Plan Presentation with Voice-Over
Criterion
ILO:
Embracing
Contradictions
(Appendices,
Documentatio
n and
Support)
PLO: Content
Accuracy
EMERGING (1)
may be defined,
but limited or
inappropriate
strategies are
included to
address them.
Does not
integrate ideas
from multiple
alternate,
divergent, or
contradictory
perspectives or
ideas. Less than
15 resources
were used (and
appropriately
cited) to prepare
plans. Resources
are effectively
used and are
clearly
attributed.
The content is
confusing or
contains more than
one factual error.
Does not apply
legal terminology
and
concepts
appropriately.
Final Assessment: Outline and Rubric
DEVELOPING (2)
It is apparent how
each step builds on
previous steps.
Some potential
barriers are defined
as are strategies to
address them.
PROFICIENT (3)
plan.
It is apparent
how each step
builds on
previous steps.
Potential
barriers are
defined as are
strategies to
address them.
Rarely integrates
Sometimes
ideas from
integrates ideas
alternate,
from alternate,
divergent, or
divergent, or
contradictory
contradictory
perspectives or
perspectives or
ideas in the final
ideas in the final
product.
product.
Less than 15
At least 15
resources were
resources were
used (and
used (and
appropriately cited) appropriately cited)
to prepare plans.
to prepare plans.
Resources are
Resources are
effectively used and effectively used and
are clearly
are clearly
attributed.
attributed.
Most of the
The content of the
content of the
business plan is
generally accurate, business plan is
accurate and a
but one piece of
strategy for
information is
implementation is
clearly inaccurate.
clear, but there is
Applies some
one
piece of
terminology and
information
that
concepts
seems
appropriately.
confusing.
Applies most
terminology and
EXEMPLARY (4)
action plan.
It is readily
apparent how
each step builds on
previous steps.
Potential barriers
are clearly defined
as are thoughtful
strategies to
address them.
Consistently
integrates ideas
from alternate,
divergent, or
contradictory
perspectives or
ideas in the final
product. At least 15
resources were
used (and
appropriately cited)
to prepare plans.
Resources are
effectively used and
are clearly
attributed.
The content of the
business plan is
thoughtful and
accurate. Includes a
good blend of
competency
material and
personal
experience with
strategies. There
are no factual
errors. Applies
terminology and
14
Implementing and Monitoring a Business Plan Final Assessment:
Business Plan and Business Plan Presentation with Voice-Over
Criterion
EMERGING (1)
DEVELOPING (2)
Writing
Mechanics
The paper lacks
clarity and may be
confusing; too long
or short. Numerous
errors in spelling,
grammar, and/or
punctuation.
Limited if any
adherence to APA
standards.
The paper is
somewhat logical
and well-written;
too long or short.
Some errors in
spelling, grammar,
and/or
punctuation. APA
standards are
somewhat
followed but with
numerous errors.
Presentation
The Voice-Over
Presentation
identifies key
performance
metrics of the
business plan in
an
inadequate
manner. The
“story” of the
plan is
presented in a
somewhat unclear
manner. APA and
citations are not
clear and
sometimes
inaccurate.
The Voice-Over
identifies key
performance
metrics of the
business plan in
an adequate
manner. The
“story” of the
plan is
presented in a
somewhat
unclear manner.
APA and
citations are
sometimes
unclear and
occasionally
inaccurate.
Final Assessment: Outline and Rubric
PROFICIENT (3)
concepts
appropriately.
The paper is
logical, well
written, and the
required length.
There may be one
or two minor errors
in spelling,
grammar, and/or
punctuation. APA
formatting
standards are
followed with a
few minor errors.
The Voice-Over
identifies key
performance
metrics of the
business plan in an
above-average
manner. The
“story” of the plan
is presented in a
clear but not
particularly
creative way. APA
and citations are
clear and mostly
accurate.
EXEMPLARY (4)
concepts
appropriately.
The paper is
logical, well
written, and the
required length.
Spelling,
grammar, and
punctuation are
accurate. APA
formatting
standards are
followed; citations
and reference
pages are correct.
The Voice-Over
Presentation
clearly
identifies key
performance
metrics of the
business plan in a
complete, creative,
and clear manner.
Slides are not
read, and the
“story” of the plan
is clearly stated in
an interesting way.
APA and citations
are clear and
accurate.
15