IMAGE ANALYSIS

IMAGE ANALYSIS: 

Select an advertisement to analyze. The advertisement you choose should be directed towards a specific audience. To identify the intended audience, think about the members of the potential audience for the advertisement that you have chosen. Who are they? Ads for a beauty product, for example, may be aimed at young girls; ads for a deodorant might target men; a diaper commercial is likely intended for new parents; ads for cruise trips might be aimed at retirees. You can use any academically-appropriate advertisement to complete this assignment, as long as its intended audience is clearly identified.  

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Your thesis must inform the reader of your topic and purpose. Because you are writing in the informative mode, use objective language and a neutral point of view.  

Draft an analytical essay that examines the audience, context, and purpose of the advertising image you’ve chosen. Your analysis should lead to a conclusion about the ad’s effectiveness, based on examination of its components. Include the image with your draft.

Color Coding Activity: Using the color codes provided, evaluate your draft as follows:   

  • Use red text to indicate your thesis statement. 
  • Use green text to indicate the topic sentence of each body paragraph.
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