I need some assistance with these assignment. the satisfaction of the visitors of the anne frank house Thank you in advance for the help! The findings of the study proved that the visors view the museum from the holistic point of view, the overall satisfaction of the customers was more than the satisfaction with regards to specific items. The approach mainly appeared to the young people, Europeans, and people with high educational background. Young people and people with a high level of learning background appeared to be more satisfied as compared to people from other areas. While the conclusion of the stud applies mainly to the Anne Frank House the unique approach adopted in measuring the satisfaction of visitors can be easily adapted and applied to any other historical site/museum or a similar tourist attraction.
A number of studies from a marketing point of view have been focused on various museums. The satisfaction of the visitors is mainly examined from two angles. the feature of products and demographic perspectives where the holistic approach plays an important role. The discussion in the paper gauges the prevalence of the approach among visitors who are on the on-site of the Anne Frank House. The approach perceives the museum in its entity and not as the summation of the specific items. (Smith, 2014)
The public sector museums are usually encouraged to be more market-oriented as a result of the public funding has to be justified in terms of the satisfaction of the visitors. Besides, there has been an upsurge on the customer concerns audience and preference development. According to Dodd and Sandell (1998), there is increases competition from other museums and leisure activities for a marketing-oriented approach.
One of the key elements of the marketing approach is the segmentation and various distinguishing various target groups. Common segmentation is usually on the basis of age, gender, education/income/social class, race, religion, and nationality. In addition to the identification of various target groups focuses mainly on the audience development for various different groups.